Director of Technical Sales
About The Position
UniFide CST is seeking a Director of Sales who doesn’t just manage numbers but builds teams, drives accountability, and creates repeatable growth. This role is for a leader with the discipline to use data, the heart to develop people, and the clarity to focus the business on the right opportunities. The Director of Sales will lead, manage, and coordinate all sales-related business activities to ensure profitability, sustainable growth, and organizational stability. This role is responsible for defining and executing strategic sales initiatives that strengthen and expand our customer base, align sales and marketing efforts around clear priorities, build, coach, and hold sales teams accountable, and position UniFide CST as a leader in the scale sales and service industry.
Requirements
- A Bachelor’s degree in business, sales, marketing, or a related field
- 6-10 years of proven sales leadership experience
- A track record of building or scaling sales teams
- A strong strategic and business mindset with financial discipline
- The ability to coach, challenge, and develop sales professionals
- A customer-first approach rooted in long-term solutions
- Excellent communication skills across teams, customers, and partners
- Consistently demonstrate the Five I’s of Leadership: Intellect, Innovation & Creativity, Initiative, Interpersonal Skills, Integrity
Responsibilities
- Define and execute sales and marketing strategies that align with company priorities
- Lead, coach, and regularly spend time in the field with sales representatives
- Set clear expectations, inspect performance, and drive accountability
- Re-establish stagnant accounts and develop new customer relationships
- Use CRM and pipeline data to forecast accurately and guide decision-making
- Review financials, margins, and activity reports to improve productivity and profitability
- Partner closely with Operations to ensure seamless handoff from sale to installation
- Lead product and solution development to meet evolving customer needs
- Build strong vendor and partner relationships to deliver competitive, value-driven solutions
Benefits
- Company vehicle and equipment
- Competitive salary + commission (no cap on commissions)
- Health, dental, life, and vision insurance
- 8 Paid Holidays
- 3 weeks of PTO
- 401(k) with company match
- A team-first culture where leadership, accountability, and collaboration matter
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What This Job Offers
Job Type
Full-time
Career Level
Director
