Director of Strategic Priorities, Athletics

Vanderbilt University • Nashville, TN

3d • Onsite

About The Position

The Director, Strategic Priorities leads high-impact marketing and outreach strategies to drive philanthropic giving and grow membership for the National Commodore Club and the Black & Gold Club. As a key member of the athletics development team, this position oversees direct appeals, digital outreach, and integrated communications to deepen constituent relationships and enhance revenue for Vanderbilt Athletics. The Director serves as a primary partner to DAR, Athletics, and Marketing & Communications (MARCOM) stakeholders to ensure messaging, segmentation, and campaign execution align with fundraising priorities and constituent needs.

Requirements

• A bachelor’s degree, or the equivalent, is required.
• Five years of relevant experience, or the equivalent, is required.
• Demonstrated experience developing and executing integrated fundraising/marketing campaigns across channels (direct mail, email, digital, social, web, print, and video).
• Experience with audience segmentation, list strategy, and performance measurement to drive donor participation, retention, and revenue outcomes.
• Strong project management skills, including the ability to manage multiple campaigns simultaneously and coordinate stakeholders.
• Excellent written and oral communication skills, including the ability to present Vanderbilt’s priorities effectively to alumni, parents, and friends.
• Strong interpersonal skills and judgment suitable for exercising appropriate discretion and demeanor with donors, volunteers, and university partners.
• Demonstrated ability to build collaborative relationships across teams (DAR colleagues, Athletics leadership, advancement services, and other campus partners).
• Ability to plan and execute donor engagement and stewardship activities (events, visits, and personalized outreach).
• Strong organizational skills with the ability to manage multiple projects simultaneously, meet deadlines, and adapt to changing priorities.
• Ability to exercise good judgment in the handling of confidential information.
• Ability to use current computer technology, such as Windows, Excel, Word, and Vanderbilt’s donor CRM (Salesforce VandyQuest) and related systems.
• Ability to work independently, take initiative, manage multiple projects simultaneously, meet deadlines, and adapt to ever-changing priorities.

Responsibilities

• Develop and execute a comprehensive annual solicitation strategy targeting athletics constituents, parents, alumni, and friends to increase philanthropic support for Vanderbilt Athletics and the National Commodore Club (NCC).
• Plan and implement multi-channel campaigns, including direct mail, email, print, web, video, and social media, for annual giving, sport-specific initiatives, capital projects, and athletics campaigns; coordinate creative development, data segmentation, vendor coordination, and content production.
• Lead Giving Day strategy and execution to drive participation, increase giving, and expand visibility among key audiences.
• Support donor outreach and engagement strategies tied to Vandy United and related capital projects, partnering with development officers and communications colleagues to align messaging and fundraising priorities.
• Promote and manage fundraising efforts for Sport Excellence Funds, creating sport-specific appeals and targeted communications to drive support for individual programs, with a focus on student-athlete alumni and parents.
• Manage the NCC website and social media accounts, ensuring timely, engaging, and brand-aligned content that informs and inspires current and prospective donors.
• Oversee communication schedules for the Black & Gold Club, ensuring consistent engagement with former student-athletes.
• Manage the NCC email marketing platform to deliver segmented, personalized digital campaigns that drive donor engagement, participation, and retention.
• Create and implement data-driven segmentation strategies that reflect fundraising best practices and drive donor engagement, participation, and retention.
• Provide exceptional customer service to NCC members, addressing inquiries related to annual giving, priority status, tickets and parking, and the game day experience.
• Lead planning and execution of online auctions and explore new revenue-generating opportunities to support Vanderbilt Athletics.
• Partner with the events and donor relations team to enhance donor experience, including special event communications, coverage, and follow-up.
• Serve as a liaison to Marketing and Communications to support NCC donor engagement initiatives and Black & Gold alumni engagement initiatives; ensure alignment with broader athletics and institutional goals.
• Prepare and distribute reports on donor giving and campaign performance for athletics leadership, coaches, and staff.
• Support game day hospitality and other department events as needed, providing on-site donor support and enhancing the fan experience.
• Perform other duties and responsibilities as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Director