Director of Strategic Engagement

Naval Academy Athletic Association•Annapolis, MD

4d•$50,000 - $60,000•Onsite

About The Position

The Director of Strategic Engagement serves as the primary oversight of strategic engagement with local, regional and national stakeholders for the NAAA. Reporting to the Chief of Staff, this role leads the design and execution of integrated outreach, partnership and communication strategies to grow the brand of Navy athletics.

Requirements

Bachelor’s Degree and 3+ years of experience in college or professional athletics
Proven experience of working with brand engagement
Strong strategic branding skills
Experience with graphic design
Strong written and verbal communication skills
Broad based knowledge of athletic administration
Must be eligible to work in the United States of America, without sponsorship.
Must be eligible to work on a military installation, including a willingness to submit to a background screen.
Must possess a valid driver’s license.

Responsibilities

Identify, map, and cultivate high-value relationships with external stakeholders and influencers to create brand awareness for Navy athletics.
Develop multi-channel engagement campaigns (events, digital outreach, executive convenings, and strategic communications) designed to convert audience interest into active support for the NAAA.
Oversee storytelling campaigns for all announcements related to the business enterprise of NAAA and Navy-Marine Corp Memorial Stadium (NMCMS).
Secure and prepare executives for speaking engagements, panel discussions, and industry conferences by creating presentations and other materials as needed.
Identify, solicit and coordinate brand exposure and thought leader opportunities for NAAA Executives with event/media/podcast opportunities.
Create collateral materials to enhance storytelling of NAAA mission and objectives.
Draft organization-wide announcements, crisis responses, business updates and organizational change memos.
Ghostwrite high-impact content including keynotes, op-eds, social media posts, board presentations and stakeholder letters.
Create a written, annual review of accomplishments that can be shared with stakeholders.
Assist with the documentation of all messaging within the department.