Complex Director of Sales | Hotel Zoso & Palm Mountain Resort

Columbia Hospitality • Palm Springs, CA

4d • Onsite

About The Position

The Hotel Complex Director of Sales is responsible for leading the strategic sales, catering, and revenue generation efforts for a multi-property hotel portfolio. This role drives overall market share, occupancy, ADR, RevPAR, and profitability through proactive sales leadership, business development, team management, and client relationship strategies. The Complex Director of Sales provides overall direction and leadership for the sales and events team while collaborating closely with the Managing Director and operational leadership to achieve property goals. This position oversees group, corporate, catering, membership, sponsorship, transient, and local business development efforts while ensuring alignment with company standards, financial objectives, and guest experience expectations.

Requirements

• Minimum 3–5 years of hospitality sales leadership experience, preferably within a multi-property or complex environment.
• Strong expertise in hotel sales, catering, event management, negotiations, and revenue strategy.
• Proven ability to achieve revenue goals and lead high-performing teams.
• Strong financial acumen with experience managing budgets, pace reporting, forecasting, and profitability analysis.
• Exceptional leadership, communication, presentation, and interpersonal skills.
• Ability to analyze market data, identify trends, and adapt strategies quickly based on market conditions.
• Proficiency in Microsoft Office Suite and hospitality sales/event platforms.
• Strong contract negotiation and client relationship management skills.
• Ability to travel as needed for client meetings, industry events, and business development opportunities.

Nice To Haves

• Culture Add (Creating Space for Fresh Perspectives)
• Committee Participation Opportunities (Fun, Philanthropic, Diversity/Equity/Inclusion)
• Task Force Work Opportunities (Grow your career in idyllic locations across the globe)

Responsibilities

• Develop and execute strategic sales plans, group business strategies, and annual departmental budgets.
• Drive revenue growth across guestrooms, meetings, catering, events, and ancillary revenue streams.
• Establish departmental objectives, production goals, deployment strategies, and individual performance targets.
• Analyze market trends, competitive intelligence, and property performance data to adjust strategies and maximize profitability.
• Conduct industry research and forecasting to anticipate future business volume and market conditions.
• Oversee group yielding efforts in partnership with property leadership.
• Ensure accurate forecasting, pace reporting, owner reporting, monthly closing reports, and financial analysis summaries.
• Maintain accountability for achieving departmental revenue goals and adjusting strategies when targets are not being met.
• Lead initiative-taking sales efforts across multiple market segments; association, corporate, government, SMERF, tour and travel, corporate business travel and local catering business segments.
• Develop and maintain strong relationships with key clients, community organizations, city officials, tourism partners, and industry associations.
• Serve as the primary support for group sales outreach, negotiations, contractual review, planning, and service execution.
• Negotiate contracts and ensure compliance with company standards and profitability expectations.
• Represent the hotels at industry events, trade shows, networking functions, and community engagements.
• Drive prospecting activity, lead conversion, and account development to support long-term revenue growth.
• Hire, train, mentor, and develop sales and event team members while identifying future leadership potential.
• Conduct regular one-on-one meetings, monthly department meetings, and quarterly evaluations.
• Develop and implement ongoing departmental training programs.
• Foster a culture of accountability, urgency, collaboration, and customer service excellence.
• Provide coaching, recognition, corrective action, and performance feedback in a respectful and constructive manner.
• Lead and influence teams through strong emotional intelligence, communication, and conflict resolution skills.
• Ensure departmental compliance with accounting procedures, deposits, billing, and accounts receivable standards.
• Maintain departmental systems and standards, including sales and event platform administration.
• Collaborate with operations, revenue management, and marketing teams to align business strategies and guest experience initiatives.
• Prepare and manage budgets, forecasts, pace reports, and P&L analysis.
• Ensure strong communication and collaboration across all hotel departments.

Benefits

• Salary Range: $110,000 to $125,000 DOE
• Cellphone Allowance
• Incentive Eligible
• Get Paid Daily
• Paid Time off & Holiday Pay
• Benefits - Medical, Dental, Vision, Disability, 401K
• HSA/FSA Plans -with employer contribution
• Referral Bonus
• Discounted Lodging, Dining, Spa, Golf, and Retail
• Employee Assistance Program
• “Columbia Cares” Volunteer Opportunities
• Online Learning Platform to Help You Grow!
• Third Party Perks (Including discounts on Pet Insurance, Rental Cars, Movie and Concert Tickets, Theme Park and Attractions & so much more)

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed