Director of Sales

Crestline Hotels and Resorts • Syracuse, NY

22d

About The Position

The Director of Sales drives market share growth, guest satisfaction, and total hotel revenue. The role involves quickly assessing market conditions and leading efforts to maximize revenue opportunities from new and existing customers and nearby competition. The Director of Sales builds a successful sales culture, mentors the sales team, and collaborates with the General Manager, Revenue Management, Regional Sales staff, hotel operational leaders, and corporate teams to maintain alignment and communication. This position requires strong selling skills and the ability to connect with customers.

The Director of Sales focuses on growing total hotel revenue and improving year-over-year RevPAR Index Change. The role executes the sales process to contract group business and secure corporate negotiated-rate accounts, champions the hotel’s business plan, understands the hotel’s competitive set, and recommends actions to field sales staff and the General Manager. The Director also ensures sales staff have the tools and understanding needed to execute the business plan and develops relationships with hotel ownership and relevant field and corporate staff.

Requirements

• High school graduate or GED, with 3–5 years of equivalent work experience.
• Passion for hotel sales and a competitive, hunter mentality.
• Strong understanding of hotel sales and competitive sets, with a proven track record of success.
• Exceptional verbal and written communication skills, including the ability to communicate and influence effectively.
• Basic computer skills, including email proficiency and the ability to manipulate and analyze information from spreadsheets and databases.

Nice To Haves

• Bachelor’s degree.
• Experience with premium-branded select, focused, or extended-stay hotels.
• Delphi experience for Hilton or Marriott hotels, or Envision experience for Crestline’s Hyatt hotels.

Responsibilities

• Drive market share growth, guest satisfaction, and total hotel revenue.
• Assess market conditions and lead efforts to maximize revenue opportunities from new and current customers and nearby competition.
• Promote an effective sales culture, mentor the existing sales team, and equip sales staff to execute the business plan.
• Collaborate with the General Manager, Assistant General Manager, Front Office Manager, operational leaders, Revenue Management, Regional Sales staff, executive and regional sales leadership, and relevant corporate staff.
• Execute the sales process to contract group business and secure corporate negotiated-rate accounts.
• Understand and champion the hotel’s overall business plan, with a strong focus on execution.
• Understand the hotel’s competitive set and provide recommendations to field sales staff and the General Manager.
• Develop relationships with hotel ownership and pertinent field and corporate staff.
• Influence growth in total hotel revenue and positive year-over-year RevPAR Index Change.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: High school or GED