Director of Sales

TEGNA Inc. • Spokane, WA

21d • $120,000 - $160,000

About The Position

TEGNA-owned KREM KSKN-TV Spokane, a CBS/CW affiliate, is seeking an innovative, results-driven Director of Sales to lead its revenue team across linear, streaming, and digital platforms. The Director of Sales develops and executes the station’s sales strategy to meet or exceed annual revenue goals and grow market share across broadcast, digital, streaming, and emerging platforms. The role builds and develops a high-performing sales organization, empowers managers and sellers, and aligns the team around a shared vision for success.

The Director of Sales works closely with station leadership and corporate teams to identify opportunities, strengthen client relationships, and position the station as a trusted community marketing partner. The role calls for a strategic, adaptable leader who can navigate change, communicate transparently, and keep teams motivated in a fast-evolving media landscape. This position reports to the President & General Manager.

Requirements

• At least 10 years of TV sales experience.
• 3–5 years of experience in a broadcast TV sales leadership role, with a track record of achieving or exceeding goals.
• Proven record of achieving or exceeding revenue goals and leading high-performing sales teams.
• Strong understanding of multiplatform advertising solutions, including broadcast, digital, OTT, CTV, and streaming products.
• Knowledge of political advertising sales cycles and revenue strategy.
• Ability to lead strategically, solve problems, and drive results in a fast-changing environment.
• Ability to lead through change, ambiguity, and evolving business conditions.
• Resilience, adaptability, and ability to maintain momentum in a dynamic environment.
• Experience building inclusive, collaborative, and performance-driven team cultures.
• Strong leadership presence and ability to influence, motivate, and align teams around a shared vision.
• Excellent communication, presentation, and relationship-building skills.
• Ability to manage multiple priorities, adapt quickly, and lead effectively under pressure.

Nice To Haves

• Experience with CRM and sales systems, including Salesforce and WideOrbit.
• Working knowledge of Comscore, Matrix, ShareBuilder, and related sales and analytics platforms.

Responsibilities

• Build and execute a strategic sales plan to achieve or exceed revenue goals across linear, digital, streaming, and emerging platforms.
• Recruit, coach, develop, and retain a high-performing sales leadership team and sales staff.
• Foster a culture of accountability, collaboration, innovation, and continuous development.
• Lead pricing, inventory management, forecasting, and revenue pacing strategies to maximize revenue performance.
• Partner with station leadership, marketing, news, and corporate teams to identify opportunities and deliver integrated client solutions.
• Collaborate with content and marketing leaders on ratings analysis, projections, and audience strategies to optimize inventory value.
• Develop relationships with local business leaders, agencies, and community partners to drive new business and long-term client partnerships.
• Use TEGNA’s marketing capabilities and resources to grow market share and create customized advertising solutions.
• Work with TEGNA Sales to maximize opportunities with national, political, and strategic accounts.
• Lead teams through organizational change, evolving priorities, industry transformation, new technologies, changing market conditions, and emerging product opportunities.
• Create alignment and maintain team engagement in a fast-paced, evolving environment while encouraging innovation and adaptability.
• Maintain accurate forecasting, reporting, and communication with station and corporate leadership.
• Represent the station at industry, community, and client events.
• Travel regularly and attend sales-related functions outside standard business hours as needed.

Benefits

• Two medical plan options through Blue Cross Blue Shield of Texas for full- and part-time employees.
• Dental and eye care coverage.
• Fertility, surrogacy, and adoption assistance.
• Disability and life insurance.
• 401(k) plan with company matching contributions up to the first 4% of pay; company contributions are 100% vested from day one.
• Nine free virtual doctor appointments per year for employees and eligible family members through Teladoc.
• Twelve free annual therapy sessions with a licensed clinician through Spring Health for employees and eligible family members.
• Paid Time Off (PTO).
• Nine paid holidays per year.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed