Director of Sales

Crestline Hotels and Resorts•Wichita, KS

About The Position

The Director of Sales drives market share growth, guest satisfaction, and total hotel revenue. The role calls for quickly assessing market conditions and identifying revenue opportunities among new and existing customers and nearby competitors. The Director of Sales leads and mentors the hotel sales team, promotes effective sales practices, and works closely with the General Manager, Revenue Management, Regional Sales staff, hotel operational leaders, and corporate teams to maintain alignment and open communication. The position focuses on executing the hotel’s business plan, growing total hotel revenue, and improving year-over-year RevPAR Index. The Director of Sales contracts group business, secures corporate negotiated rate accounts, understands the hotel’s competitive set, and recommends actions to field sales staff and the General Manager. The role also ensures sales staff have the understanding and tools needed to execute the business plan and develops relationships with hotel ownership and relevant field and corporate staff.

Requirements

  • High school diploma or GED with 3–5 years of equivalent work experience.
  • Strong understanding of hotel sales and competitive sets, with a proven track record of success.
  • Exceptional verbal and written communication skills.
  • Basic computer skills, including email and the ability to manipulate and analyze information from spreadsheets and databases.
  • Passion for hotel sales and a competitive, hunter mentality.

Nice To Haves

  • Bachelor’s degree.
  • Experience with premium-branded select, focused, or extended-stay hotels.
  • Delphi experience for Hilton or Marriott hotels, or Envision experience for Crestline’s Hyatt hotels.

Responsibilities

  • Drive growth in total hotel revenue and positive year-over-year RevPAR Index change.
  • Understand and execute the sales process to contract group business and secure corporate negotiated rate accounts.
  • Understand and champion the hotel’s overall business plan, with a strong focus on execution.
  • Understand the hotel’s competitive set and provide recommendations to field sales staff and the General Manager.
  • Ensure newly hired and current sales staff understand their mission and have the tools to execute the business plan successfully.
  • Develop relationships with hotel ownership and relevant field and corporate staff.
  • Lead and mentor the existing sales team and promote effective sales tactics.
  • Collaborate with hotel leaders, Crestline executive and regional sales leadership, Revenue Management, and corporate staff.
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