Director of Sales

Sunrise Senior Living • Burke, VA

2d • $30 - $40

About The Position

The Director of Sales leads the community’s marketing and sales strategy to drive occupancy, revenue, and long-term growth. The role develops sales plans based on local market trends, builds referral networks, advances prospects through the sales process using CRM tools, and works with the Executive Director on sales strategy. It also focuses on external business development, competitive positioning, move-in coordination, regulatory compliance, financial oversight, and coaching community teams on sales accountability.

Requirements

• Proven sales and marketing success.
• Strong negotiation and relationship-building skills.
• Proficiency with CRM tools and Microsoft Office.
• Independent, goal-driven mindset.
• Flexibility to work evenings and weekends.

Responsibilities

• Analyze local market trends and create Sales & Marketing Plans.
• Build and manage referral networks to generate leads.
• Advance prospects from inquiry through commitment using CRM tools.
• Conduct weekly strategy meetings with the Executive Director.
• Submit regular sales performance reports.
• Meet or exceed occupancy and revenue targets.
• Use pricing, services, and inventory strategies to maximize top-line performance.
• Conduct competitive analysis and adjust strategy accordingly.
• Deliver professional presentations to referral partners.
• Secure and maintain required credentialing with healthcare facilities.
• Strengthen community partnerships to grow census.
• Coordinate resident assessments and completion of move-in paperwork.
• Ensure regulatory compliance and smooth resident transitions.
• Manage the sales budget and expense controls.
• Train and coach community teams on sales accountability.

Benefits

• Medical, dental, vision, life, and disability plans
• Retirement savings plans
• Employee Assistance Program and discount program
• Paid time off, sick time, and holiday pay
• myFlexPay, offering access to pay within hours of a shift
• Tuition reimbursement
• Potential discretionary and/or non-discretionary bonuses, subject to position, plan, and performance eligibility

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed