Director of Sales

Experience Senior Living•Port Orange, FL

About The Position

Experience Senior Living is seeking a Director of Sales to support community sales and marketing efforts and help residents transition from home to community through thoughtful engagement. The role focuses on meeting sales standards, building relationships with prospective residents and referral sources, managing inquiry follow-up and sales data, and developing community sales and marketing strategies. The Director of Sales also supports resident move-ins, reports on sales activity, promotes community events, and manages the department budget.

Requirements

Experience in a customer service-oriented setting.
Demonstrated ability to work in a team environment.
Ability to connect with and build trust among clients and their circle of influence.
Ability to understand and manage emotions arising from client situations and guide clients toward solutions.
Ability to show sincerity and empathy.
Effective verbal and written communication skills, including communicating openly, honestly, and responsibly.
Ability to read, speak, and understand English.
Ability to work nights, weekends, and holidays, and to work varied schedules including weekends, evenings, and holidays.
Proficiency in Microsoft Outlook, Word, Excel, and PowerPoint.
Current driver's license.
Successful completion of background screening in accordance with Florida law and company policy; certain positions may require fingerprinting and Level 1 or Level 2 screening.

Nice To Haves

Experience in senior living, including assisted living and memory care environments.
Bachelor's degree or equivalent experience and education.
Background in sales or leasing in the health care or senior living industry.
Creative, out-of-the-box thinking.
Expertise in relationship selling and a demonstrated ability to close.
Experience with motivational interviewing techniques.

Responsibilities

Meet or exceed monthly company and community sales standards.
Focus on sales-zone activities, including face-to-face meetings and client home visits, voice-to-voice contact, creative follow-up, and purposeful planning.
Respond to telephone, email, online, and in-person inquiries where possible in real time, and conduct walk-in and scheduled tours.
Maintain the community database by entering inquiry and referral-source information and recording follow-up communications.
Develop and maintain relationships with potential referral sources and conduct ongoing field visits.
Qualify current and potential referral sources and match services to their needs to maximize referral potential.
Research and maintain current information about local competition, new services, and competitors entering the marketplace.
Create and oversee the annual community sales and marketing plan; analyze return-on-investment data and recommend changes in strategies or services in response to market conditions.
Oversee advertising and collateral.
Track move-ins, move-outs, transfers, and the quantity and quality of referral activity, and determine appropriate follow-up actions.
Assist with move-in paperwork as necessary to support a smooth resident transition and comply with company policies and applicable state licensing regulations.
Provide regional management with paperwork and reports to monitor sales efforts.
Attend core sales training events and apply techniques to grow census and revenue.
Promote appropriate events that provide community members and prospects opportunities to visit and tour the community.
Monitor and manage the department budget.
Connect with residents and help them transition from home to community through thoughtful engagement at every level of interaction.
Perform other duties as assigned.