Director of Sales

MBK Senior Living•Olympia, WA

14d

About The Position

The Director of Sales leads the senior living community’s sales efforts and outcomes, maintaining budgeted occupancy by generating qualified inquiries, tours, and professional referrals. The role manages inquiries across multiple channels, maintains timely and detailed CRM records, follows MBK inquiry and tour follow-up plans, and serves as the primary contact for prospects, families, and referral agencies until the move-in process begins. The Director works with the Executive Director and community team to promote a shared responsibility for sales, deliver excellent first impressions, and keep the community and model apartments ready for visitors. The position develops referral relationships and outreach strategies, plans and conducts community events, attends market events, and collaborates with the Executive Director on quarterly sales and marketing plans. It monitors local market trends and competition, supports pricing and revenue generation, selects model apartments, and identifies appropriate sales incentives. The Director also provides information and training to concierge and other community team members, coordinates sales and marketing meetings, and may supervise a Sales Assistant. The role requires regular communication with community and regional leadership and adherence to applicable laws, regulations, and community policies. Schedule: Sunday–Thursday or Tuesday–Saturday. Compensation is $32–$35 per hour plus bonus/commission. The position requires mobility throughout the community, prolonged sitting at times, walking, occasional squatting and overhead reaching, lifting/carrying up to 40 pounds, driving a motor vehicle, and assisting with resident moves when necessary or in emergencies.

Requirements

College degree or relevant experience required.
Background clearances required by government regulations.
Must complete a health screening and provide negative TB test results dated within the last six months or within seven days of employment.
Valid state-issued driver’s license and valid insurance required.
Solid PC skills and familiarity with Microsoft Office Suite programs, including Word, Excel, Outlook, and email.
Excellent written and verbal communication skills, including the ability to speak, write, and read English.
Comfort speaking in public settings and presenting to small groups.
Must be mobile and able to move intermittently throughout the workday and community.
Ability to sit for prolonged periods, walk, and occasionally squat and reach overhead.
Ability to lift and carry up to 40 pounds.
Ability to operate a motor vehicle and drive oneself and another community team member to a community or outside event.
Ability to assist with moving residents when necessary or in emergency situations.

Nice To Haves

Sales and marketing experience with a successful track record is preferred.
Bachelor’s degree coursework in communications, public relations, marketing, or a related field is highly desirable.
Ability to work weekends, evenings, and flexible hours and be available during peak customer service times and days.

Responsibilities

Lead community sales efforts and outcomes to maintain budgeted occupancy by driving qualified inquiries, tours, and professional referrals.
Respond to inquiries from multiple channels and enter sales activities, detailed notes, and next steps in the CRM in real time.
Follow MBK inquiry and tour follow-up plans and develop personalized strategies to advance prospects through the sales process.
Serve as the primary point of contact for prospects, families, and referral agencies until the move-in process begins, connecting relevant team members as appropriate.
Train community team members in first impressions, inquiry calls, effective tours, and the shared responsibility for sales.
Conduct daily community walkthroughs and ensure grounds, common areas, and model apartments are show-ready and meet MBK standards.
Identify, establish, and maintain relationships with industry influencers, professional referral sources, and community and strategic partners.
Complete weekly professional outreach, including 7–10 face-to-face interactions, and record visits, activities, notes, and next steps in the CRM.
Identify key referral sources, develop strategies to advance relationships, attend local events, plan internal community events, and maintain referral databases.
Create, update, and manage quarterly Sales and Marketing Plans with the Executive Director to generate leads, build referral relationships, advance leads, and close sales.
Understand operating budgets and revenue generation; review market research and competition and adjust marketing strategies as needed, including competitive analysis twice per year.
Prepare concierge team members for prospect and professional tours and train them on greetings, phone etiquette, welcome signs, and MBK standards.
Receive community fees and receipts and deliver them to the Executive Director or Business Office Manager promptly to begin the move-in process.
Attend, coordinate, and sponsor networking functions to promote the community and accurately represent its services and culture.
Plan activities to achieve sales and implement the marketing plan.
Interview, train, manage or supervise, evaluate, and resolve problems with a Sales Assistant, if applicable, in accordance with policies, procedures, and applicable laws and regulations.
Attend daily stand-ups, weekly sales and marketing meetings, weekly management and leadership meetings, and monthly all-team-member meetings; present sales and marketing initiatives.
Work with the Executive Director on apartment pricing, revenue opportunities, model apartment selection, and appropriate sales incentives.
Communicate regularly with the Executive Director, Regional Director of Sales, Regional Director of Operations, and Vice President of Sales & Marketing.
Perform other duties or special projects as assigned by the Executive Director or designee.
Ensure compliance with applicable laws, regulations, and community policies and procedures.
Interact with residents, team members, visitors, prospects, and families with professionalism, empathy, concern, and friendliness; collaborate with a positive, team-oriented approach.
Ensure promotional materials and communications reflect MBK principles, core values, and a professional image.

Benefits

Competitive salaries
Leadership development and live in-person, virtual, individual, and group training
401(k) retirement plan with company match up to 4%
Employee Assistance Program for employees and household members
Financial and legal services
Educational loan assistance and scholarships
Team member discount programs
Resources supporting physical, emotional, and financial wellness
Free meal per shift
Comprehensive medical, dental, and vision coverage for full-time team members
Multiple medical plan options, including an HSA-eligible plan with company contributions, for full-time team members
Healthcare and dependent-care Flexible Spending Accounts for full-time team members
Commuter benefits for full-time team members
Company-paid life insurance and accidental death and dismemberment coverage for full-time team members
Disability benefits, where applicable and subject to state-specific programs and eligibility requirements, for full-time team members
Voluntary accident, critical illness, and hospital indemnity insurance for full-time team members