Director of Sales
About The Position
The Director of Sales at Homewood Suites by Hilton/Buffalo-Airport is responsible for generating business and producing revenue for the hotel. The role focuses on meeting or exceeding planned revenue objectives for RevPAR, occupancy, and average daily rate (ADR). It requires a hands-on, daily approach to qualifying and following up on leads to secure bookings, as well as conducting outside sales calls. The Director of Sales works with the General Manager to develop and maintain the sales and marketing plan and sales budget, forecast occupancy fluctuations, and direct selling activities to maximize revenue, particularly during periods of lower forecast occupancy. The position also analyzes the hotel's competitive set and develops marketing strategies. Brand experience is preferred.
Requirements
- A bachelor's degree from a four-year college or university, or two to four years of related management or comparable experience, is strongly preferred.
- Familiarity with analyzing profit and loss statements and other financial data is essential.
- Ability to understand company concepts, practices, pre-established guidelines, and procedures related to guest service.
- Must have a valid driver's license and an acceptable driving history, subject to company approval.
Nice To Haves
- Computer knowledge, including intranet, property management systems, Word, and Excel, is strongly preferred.
- Brand experience is preferred.
Responsibilities
- Conduct outside sales calls and generate business for the hotel.
- Meet or exceed planned revenue objectives for RevPAR, occupancy, and average daily rate (ADR).
- Qualify and follow up on leads daily to secure client bookings.
- Sell room nights through public relations, advertising, sales blitzes, direct mail campaigns, and other promotional programs.
- Analyze the strengths and weaknesses of hotels in the competitive set and develop marketing strategies in response.
- Develop and maintain the sales and marketing plan and sales budget with the General Manager to maximize room revenue during forecasted low-occupancy periods.
- Forecast occupancy fluctuations and direct selling activities to maximize revenue.
Benefits
- Weekly pay
- Paid vacation, sick days, and holidays
- Medical, dental, and vision insurance
- 401(k) retirement plan with company match
- Travel discounts on branded properties
- Career growth opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Director
