Director of Sales

Aloft (Crestline Hotels and Resorts)•Wichita, KS

23d

About The Position

Crestline Hotels & Resorts is hiring a Director of Sales to drive market share growth and guest satisfaction for a premium hotel brand. The role calls for understanding market conditions, identifying revenue-growth opportunities among new and existing customers, and responding to nearby competition. The Director of Sales will promote effective sales practices, mentor the current sales team, and coordinate with hotel leadership, Revenue Management, and regional sales staff to maintain alignment and open communication. The position focuses on growing total hotel revenue and improving year-over-year RevPAR Index. The Director of Sales will execute the sales process to contract group business and secure corporate negotiated-rate accounts, champion execution of the hotel’s business plan, and assess the hotel’s competitive set. The role also involves equipping sales staff to carry out the business plan and building relationships with hotel ownership and relevant field and corporate personnel. Potential career paths include Complex/Area Director of Sales, Director of Sales & Marketing, Regional Director of Sales, Regional Vice President of Sales, and Vice President of Sales & Marketing.

Requirements

High school graduate or GED, with 3–5 years of equivalent work experience.
Passion for hotel sales and a competitive, hunter mentality.
Strong understanding of hotel sales and competitive sets, with a proven track record of success.
Exceptional verbal and written communication skills, including the ability to influence through communication.
Basic computer skills, including effective email communication and the ability to quickly manipulate and analyze information from spreadsheets and databases.
Excellent selling skills and the ability to connect quickly with customers.

Nice To Haves

Bachelor’s degree.
Experience with premium-branded select, focused, or extended-stay hotels.
Delphi experience for Hilton or Marriott hotels, or Envision experience for Crestline’s Hyatt hotels.

Responsibilities

Drive market share growth, guest satisfaction, total hotel revenue, and positive year-over-year RevPAR Index change.
Assess market conditions and identify revenue-growth opportunities with new and current customers and in relation to nearby competition.
Promote effective sales tactics and mentor the existing sales team.
Coordinate with the General Manager, Revenue Management, and Regional Sales staff to maintain alignment and open communication.
Work collaboratively with the General Manager, Assistant General Manager, Front Office Manager, other operational leaders, executive and regional sales leadership, Revenue Management, and corporate staff.
Execute the sales process to contract group business and secure corporate negotiated-rate accounts.
Understand and champion the hotel’s business plan, with a focus on execution.
Understand the hotel’s competitive set and provide recommendations to Field Sales staff and the General Manager.
Optimize staffing by ensuring new and current sales staff understand their mission and have the tools to execute the business plan.
Develop relationships with hotel ownership and relevant field and corporate staff.