Director of Sales

Crowne Plaza North Augusta • North Augusta, SC

6d

About The Position

Crowne Plaza North Augusta is seeking a dynamic, results-driven Director of Sales & Marketing to lead sales efforts, strengthen the hotel’s market presence, and drive revenue growth. The upscale, full-service hotel is located in the Riverside Village district and features 180 guestrooms, meeting and event spaces, and dining experiences.

The role calls for a strategic, relationship-focused leader to generate new business, develop the sales team, and build lasting partnerships throughout the Augusta and North Augusta markets. The position includes responsibility for sales and marketing plans, account development, group and event business, revenue strategy, marketing initiatives, and coordination with hotel leadership and operational departments.

Requirements

• Previous hotel sales leadership experience, preferably in a full-service hotel.
• Demonstrated success in revenue generation, business development, and account management.
• Strong leadership, communication, negotiation, and relationship-building skills.
• Experience with hotel sales systems and CRM platforms.
• Knowledge of group sales, catering, revenue management, and hospitality marketing.
• Ability to work independently, prioritize effectively, and deliver measurable results.

Nice To Haves

• Experience with Delphi and IHG.

Responsibilities

• Develop and execute strategic sales and marketing plans to maximize revenue, occupancy, and market share.
• Generate new corporate, government, group, catering, and social event business through proactive prospecting and relationship-building.
• Lead, coach, and develop the sales team while establishing clear performance goals and accountability.
• Build relationships with local businesses, community partners, event planners, and key market accounts.
• Partner with Revenue Management to develop pricing strategies, forecasts, and revenue opportunities.
• Oversee group bookings, proposals, contracts, site inspections, and client relationships.
• Develop marketing initiatives and digital strategies to enhance hotel visibility and attract new business.
• Collaborate with hotel leadership and operational departments to ensure successful execution of meetings and events.
• Monitor sales performance, market trends, and competitive positioning to identify growth opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed