Director of Sales

Experience Senior Living•Port Orange, FL

17h

About The Position

Experience Senior Living is seeking a Director of Sales to help empower older adults to live life to the fullest. The role leads community sales and marketing efforts, builds relationships with prospective residents, their circles of influence, and referral sources, and works to meet or exceed sales standards and grow community census and revenue. The position also oversees sales planning, advertising, department budgeting, reporting, and the prospective-resident experience from initial inquiry through transition into the community.

Requirements

Experience in a customer-service-oriented setting.
Demonstrated ability to work in a team environment.
Ability to connect with and build trust with clients and their circle of influence.
Ability to understand and manage emotions arising from client situations and guide clients toward solutions.
Ability to show sincerity and empathy.
Effective verbal and written communication skills, including the ability to communicate openly, honestly, and responsibly.
Ability to read, speak, and understand English.
Ability to work nights, weekends, and holidays, and to work varied schedules that may include weekends, evenings, and holidays.
Proficiency in Microsoft Outlook, Word, Excel, and PowerPoint.
Current driver's license.

Nice To Haves

Experience in senior living, including assisted living and memory care environments.
Bachelor's degree or equivalent experience and education.
Background in sales or leasing in the health care or senior living industry.
Creative, out-of-the-box thinking.
Expertise in relationship selling and a demonstrated ability to close.
Experience with motivational interviewing techniques.

Responsibilities

Meet or exceed monthly company and community sales standards.
Focus on sales-zone activities, including face-to-face meetings and home visits, voice-to-voice contact, creative follow-up, and purposeful planning.
Respond to telephone, email, online, and in-person inquiries, remotely and in real time when possible, and conduct walk-in and scheduled tours.
Maintain the community database by entering inquiry and referral-source information and recording appropriate follow-up communications.
Develop and maintain relationships with potential referral sources and conduct ongoing field visits.
Qualify current and potential referral sources and match services to their needs to maximize referral potential.
Research and maintain current information about local competition, new services, and new competitors.
Create and oversee the annual community sales and marketing plan.
Analyze return-on-investment data and recommend changes to strategies or services in response to market conditions.
Oversee advertising and collateral.
Track move-ins, move-outs, transfers, and referral activity, and determine appropriate follow-up actions.
Assist with move-in paperwork as needed, supporting a smooth resident transition and compliance with company policies and applicable state licensing regulations.
Provide regional management with paperwork and reports to monitor sales efforts.
Attend and participate in core sales training and apply techniques to grow census and revenue.
Promote appropriate unique events that encourage community members and prospects to visit and tour the community.
Monitor and manage the department budget.
Connect with and help residents transition from home to the community through thoughtful engagement at every level of interaction.
Perform other duties as assigned.