Director of Sales - Salt Ranch Nashville ($75K - $80K)

Remington Hospitality•Nashville, TN

2d•$75,000 - $80,000•Onsite

About The Position

The Director of Sales leads all sales efforts for Salt Ranch Nashville, a boutique lifestyle hotel with approximately 48 guestrooms. As the sole sales professional onsite and an individual contributor without direct reports or administrative support, this role generates room revenue, builds local business partnerships, manages group and social event inquiries, negotiates contracts, and oversees events from prospecting through execution. The position works closely with the General Manager, hotel operations, and the onsite restaurant and bar team to grow occupancy, revenue, and the property's presence in the Nashville market. The role combines strategic sales planning with hands-on daily execution. Sales activities include developing weekday room demand, building community and business relationships, managing the sales pipeline and reporting, and selling group, social, and boutique corporate events. Events may include hotel or restaurant buyouts, private functions, corporate gatherings, and community celebrations in approximately 500 square feet of non-traditional event space and adjacent public areas. The Director of Sales provides onsite event oversight, including coordinating setup and vendors, supporting event execution, resolving guest issues, and ensuring operational alignment. This is an onsite, salaried, permanent, full-time position. The schedule is flexible rather than a traditional Monday-Friday schedule; evening and weekend event attendance is a regular expectation. Hours vary with the event calendar, group activity, and occupancy needs, generally averaging approximately 40 hours per week. Travel is less than 10% for client engagement, community partnerships, and market sales efforts. The position reports to the General Manager and VP of Sales.

Requirements

At least 3 years of hotel sales experience with demonstrated success in room sales, group sales, catering sales, or event sales.
Previous hotel sales experience is required.
Experience managing the full sales cycle, including prospecting, lead qualification, contract negotiation, and account management.
Demonstrated success generating business through networking, prospecting, and direct outreach.
Experience working effectively in a hands-on environment with limited support resources.
Ability to work independently, prioritize effectively, and execute with minimal supervision.
Strong communication, organizational, relationship-building, and time-management skills.
Ability to think strategically while remaining involved in daily sales execution.
Comfort working in a lean environment as the primary revenue generator, event sales leader, and market representative.
Ability to work in a standard office environment, including prolonged periods sitting at a desk and working on a computer.
Ability to communicate effectively verbally and in writing.

Nice To Haves

Social sales, catering, conference services, event detailing, or boutique hospitality experience.
Local Nashville candidacy with established market relationships and community connections.
Understanding of local market drivers and ability to identify opportunities related to construction, infrastructure, utility work, local events, entertainment venues, and extended-stay lodging needs.
Experience selling boutique hotels, lifestyle hotels, restaurants, event venues, or experiential hospitality concepts.

Responsibilities

Lead and execute the property's overall sales strategy, focusing primarily on guest room revenue and occupancy.
Partner with the General Manager on revenue-generating initiatives aligned with the hotel's boutique positioning.
Develop targeted business opportunities to increase Sunday-Wednesday occupancy and weekday room demand.
Meet revenue goals and maintain accountability for prospecting activity, pipeline growth, and market penetration.
Develop strategic Nashville-area partnerships that generate room nights and event business.
Prospect and secure business through cold calling, networking, local outreach, community involvement, and relationship building.
Pursue room demand from local corporations, project-based business, contractors, production teams, and extended-stay opportunities.
Monitor local market activity and identify lodging opportunities related to construction, infrastructure, utilities, telecommunications, film productions, and other demand generators.
Build relationships with local businesses, event organizers, entertainment venues, contractors, and community leaders, and represent the hotel in the Nashville market.
Manage group, social, and event inquiries from initial lead through execution.
Qualify opportunities, negotiate contracts, secure commitments, and coordinate event details.
Convert social events into guest room revenue whenever possible.
Sell and manage corporate retreats, hotel and restaurant buyouts, private events, pool events, community gatherings, and social celebrations.
Develop qualification strategies to prioritize profitable opportunities and maximize productivity.
Own the sales cycle from prospecting through post-event follow-up, operating as the property's sole sales leader.
Provide onsite event oversight, coordinating setup and vendors, managing execution, resolving guest issues, and supporting guest satisfaction and operational alignment.
Maintain a flexible schedule based on event, occupancy, and group needs, including evening and weekend events.
Partner with hotel operations and the restaurant/bar team to support event success and the guest experience.
Maintain accurate forecasting, pipeline management, CRM activity, and sales reporting.
Work independently in a lean environment without direct reports, coordinators, or administrative support.