Director of Sales - Eastern US
About The Position
SmartLab is hiring a Director of Sales (East) to lead regional growth across the Eastern US and build and coach a team of Growth Partners. This player-coach role carries an individual sales quota while directing and developing a team. The Director will drive revenue and expand SmartLab’s reach in the K-12 education market through relationships with school and district leaders focused on STEM education. The ideal candidate works independently, brings fresh approaches to sales and partnerships, builds genuine relationships, mentors team members, and promotes accountability, strategy, and continuous growth. The ideal candidate lives in the southeastern United States.
Requirements
- Bachelor’s degree in Business, Education, or a related field.
- At least 5 years of demonstrated success leading, coaching, and scaling high-performing sales teams in K-12 education products, education technology, curriculum, or a similar area.
- Proven ability to manage a complex sales cycle while carrying and consistently achieving an individual contributor sales quota, with success closing net new business.
- High proficiency with CRM and sales enablement platforms such as Salesforce or HubSpot.
- Willingness and ability to travel up to 50% for district visits, conferences, and team events.
Responsibilities
- Direct, coach, and mentor a team of Regional Sales Managers and Growth Partners to achieve and exceed regional revenue targets.
- Conduct regular performance reviews and pipeline inspections, and provide targeted training on closing techniques, product knowledge, and value-based selling.
- Build a culture of accountability, urgency, and continuous professional development.
- Develop and execute data-driven territory plans to win new K-12 accounts and expand existing relationships across the region.
- Carry an individual quota by prospecting, negotiating, and closing high-value deals with key district decision makers and educational partners.
- Manage pipeline health and forecast accuracy using Salesforce, HubSpot, and related CRM and sales enablement tools.
- Partner with Marketing, Product, Academics, and Customer Care teams to align messaging, improve campaign effectiveness, and streamline customer onboarding.
- Analyze competitive activity, K-12 market trends, and district funding cycles to refine go-to-market strategies and support new product launches.
- Represent customer needs internally to influence product roadmap and service delivery improvements.
Benefits
- Health care plan, including medical, dental, vision, and ancillary coverage.
- Retirement plan, including 401(k) and Roth options.
- Life insurance, including basic, voluntary, and AD&D coverage.
- Paid time off and a generous holiday schedule (14 days per year).
- Parental leave.
- Short-term and long-term disability coverage.
- Uncapped commission and bonuses for team achievements.
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What This Job Offers
Job Type
Full-time
Career Level
Director
