Director of Sales

Morada Abilene • Abilene, TX

33d • Onsite

About The Position

Morada Senior Living manages a network of Independent Living, Assisted Living, Memory Care, and Skilled Nursing communities. They foster a culture of purpose, respect, and continuous learning, offering opportunities for professional growth. The Director of Sales (DOS) manages the sales operations of a community, focusing on connecting with prospective residents through various communication platforms to inspire move-ins and achieve occupancy targets. The DOS utilizes industry trends and competitor knowledge to create successful sales tactics, with success measured by sales conversions, revenue optimization, move-ins, and average daily occupancy.

Requirements

• Proficient in Microsoft Office (Word, Excel, Outlook, Power Point)
• Experience working with sales CRM systems, tracking leads and sales activities.

Nice To Haves

• Bachelor’s degree in marketing, Business, Public Relations, or related field preferred.
• Two years in marketing/sales in a senior living setting preferred.

Responsibilities

• Interacts with all leads provided through multiple channels and converts them into residents using professional selling skills and the sales process.
• Builds customer-focused relationships by advancing leads through the sales process and gaining customer commitment.
• Executes all facets of the Sales Playbook, including discovery, overcoming objections, and closing techniques to achieve budgeted occupancy and net revenue.
• Manages sales tracking reports and provides daily updates to the Executive Director.
• Conducts weekly strategy and advisory meetings with the Executive Director.
• Communicates sales results to key stakeholders at least weekly.
• Conducts on-site walkthroughs of the community to ensure the tour path and model rooms are ready.
• Plans and executes local sales events to generate and convert leads.
• Pulls management reports on sales activities, leads, move-ins, conversions, and critical success factors.
• Tracks leads and maintains accurate records of all leads, prospects, and sales activities using a CRM.
• Collaborates with the Executive Director and marketing teams to develop marketing tactics for lead generation.
• Conducts quarterly competitive market research, including analysis of established and new communities, product ranking, and reporting data.
• Prepares general market analysis and develops methodologies for tracking prospective residents and referral sources.
• Identifies competitive opportunities and threats, presenting strategic alternatives to the Executive Director and Regional Sales Leadership.
• Demonstrates a strong understanding of the senior living industry and local market conditions.
• Strives to meet predetermined monthly sales goals.
• Determines revenue drivers, including pricing, incentives, and inventory management, to optimize net revenue and achieve budget.
• Uses selling skills to achieve "everyday matters" revenue optimization.
• Analyzes and interprets sales metrics to make recommendations for business operations to improve community NOI.
• Provides expert advice to prospective residents and internal/external business partners.
• Identifies and develops an effective network of non-paid referral sources to generate leads and move-ins.
• Plans and executes monthly presentations to professional referral sources.
• Leads monthly referral development meetings with the ED and appropriate executive team members to expand the referral network.
• Properly documents all networking and professional referral sources in the CRM.
• Reviews and facilitates the Move-In Packet with the resident and/or family.
• Facilitates and coordinates the Resident Assessment with the clinical team.
• Oversees and manages the move-in process to ensure a smooth transition into the community.
• Ensures all state-mandated paperwork and forms are completed on or before the move-in date.
• Coordinates with ED, BOM, and DHW to ensure the resident’s Administrative Files are fully prepared according to state-specific regulatory requirements for timely lease signing.
• Keeps abreast of professional development by reading, attending conferences, and training sessions.
• Acts professionally and honestly in representing the Community concept of senior living.
• Actively participates in all community leadership meetings and functions.
• Performs other duties as assigned.

Benefits

• Competitive salary
• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• Disability insurance
• Paid time off
• Paid holidays
• 401(k) plan with company match
• Employee Assistance Program
• Accident insurance policies

What This Job Offers

• Job Type: Full-time
• Career Level: Director