Director of Sales

Pyramid Global Hospitality•Tampa, FL

About The Position

The Director of Sales leads the overall sales strategy and revenue-generation efforts for Hotel Flor Tampa Downtown, Tapestry Collection by Hilton. Reporting to the General Manager and partnering with Pyramid Global Hospitality’s regional sales, marketing, and revenue management leaders, this Executive Committee role drives top-line revenue and market share across group, corporate, transient, leisure, social, catering, and locally negotiated business. The Director of Sales combines strategic leadership, direct selling, account development, team leadership, and business planning to meet revenue goals while strengthening the hotel’s position in the Tampa market. The role develops and executes the sales business plan, pursues new business, grows key accounts and market segments, and uses Hilton sales resources, distribution channels, and Hilton Honors. It also collaborates with Revenue Management on pricing, segmentation, forecasting, need dates, and channel performance; leads and develops the sales team; represents the hotel in the local business and tourism communities; and provides forecasts, reports, market analyses, and business reviews to ownership and executive leadership. As a member of the Executive Committee, the Director contributes to hotel strategy, guest satisfaction, operational excellence, financial performance, and culture development.

Requirements

At least 5 years of progressive hotel sales experience.
At least 2 years in a Director of Sales, Associate Director of Sales, or comparable senior hotel sales leadership role in a full-service, upscale, luxury, or lifestyle hotel environment.
Working knowledge of Hilton sales systems and hotel CRM platforms, property management systems, revenue management tools, and hospitality reporting systems.
Demonstrated success driving group, corporate, transient, catering, social, convention, association, and locally negotiated revenue in competitive hotel markets.
Expertise in proactive direct selling, strategic account management, prospecting, business development, contract negotiation, and revenue generation.
Strong understanding of hotel sales strategy, market segmentation, forecasting, competitive positioning, revenue optimization, and demand generation.
Exceptional communication, presentation, negotiation, and relationship-building skills, including the ability to engage ownership, senior leaders, clients, meeting planners, and community partners.
Ability to build and maintain long-term relationships with key accounts, corporate travel managers, meeting planners, event professionals, and industry stakeholders.
Dynamic, entrepreneurial, results-oriented leadership, with a passion for developing teams and achieving revenue goals.
Strong analytical skills, including the ability to interpret market data, evaluate account performance, identify trends, and turn insights into actionable sales strategies.

Nice To Haves

Bachelor’s degree in Hospitality Management, Business Administration, or a related field.
Hilton experience, including familiarity with Hilton sales and commercial platforms, distribution channels, and Hilton Honors.
Experience in an upscale, lifestyle, independent-feel, or full-service hotel environment.
Tampa, Tampa Bay, or broader Florida market experience, including knowledge of local demand generators, competitive hotels, corporate accounts, group business, and convention opportunities.
Experience developing business within corporate, convention, association, group, social, leisure, and local market segments.

Responsibilities

Lead sales initiatives focused on corporate, group, convention, association, government, social, leisure, and locally negotiated business.
Develop and execute a comprehensive Sales Business Plan supporting revenue objectives, market-share growth, and ownership goals.
Drive proactive direct sales using Hilton sales resources, Hilton Honors, and Hilton distribution channels; pursue prospects, engage clients, develop accounts, and acquire new business.
Build relationships with Hilton National Sales, corporate accounts, meeting and event planners, convention and association partners, local businesses, travel partners, destination organizations, and community stakeholders.
Identify and capture new business opportunities in downtown Tampa, the greater Tampa Bay area, and surrounding feeder markets.
Expand market share through targeted strategies for corporate travel, group meetings, conventions, associations, social events, leisure business, and other high-value segments.
Manage key accounts and develop long-term partnerships that generate repeat business, sustainable revenue growth, and customer loyalty.
Collaborate with Revenue Management on pricing, segmentation, forecasting, need-date strategies, and channel performance using Hilton systems and commercial best practices.
Lead, mentor, and develop the sales team, fostering accountability, collaboration, proactive selling, customer service, and performance excellence.
Represent the hotel in Tampa-area business, hospitality, convention, and tourism communities through industry organizations, networking and client events, and destination partnerships.
Monitor competitive hotels, market trends, account production, booking patterns, and local demand generators, and adjust sales strategies accordingly.
Prepare and present forecasts, sales reports, market analyses, account production updates, and business reviews to ownership and executive leadership.
Contribute as an Executive Committee member to hotel strategy, guest satisfaction, operational excellence, financial performance, and culture development.