Director of Sales

Hotel Landy Orlando Universal Blvd., a Tribute Portfolio Hotel•Orlando, FL

69d•Hybrid

About The Position

Develop and execute integrated sales and marketing strategies across direct, e-commerce, PR, and community partnership channels to maximize Hotel Landy's revenue and market presence. This role involves interviewing, selecting, training, scheduling, coaching, and supporting associates to ensure they perform in accordance with established brand or hotel standards and consistent with HHM core values. The Director of Sales will use internal and external resources and data to develop strategic plans, understand sales and business processes, support corporate and hotel goals, and contribute to the enhancement of customer value. Key responsibilities include identifying customer business requirements, crafting offers to increase revenue share, monitoring sales team objectives, achieving annual hotel revenue goals, maintaining relationships with key accounts, using professional sales techniques for negotiation, articulating hotel benefits to close sales, preparing and maintaining an annual marketing plan, and accepting leadership responsibilities by modeling proper selling techniques and commitment to development. The role also requires developing effective presentations, traveling locally to conduct outside calls, promote the hotel, and review competition, and following sustainability guidelines related to HHM’s EarthView program.

Requirements

Four-year college degree required
Previous sales experience in a comparable hotel size and scope required
Public relations and community marketing experience required
Proficient in use of Excel, Word, Delphi and access database tools

Nice To Haves

Additional/advanced degree coursework in business administration, marketing and communications a plus
Operations experience preferred

Responsibilities

Develop and execute integrated sales and marketing strategies across direct, e-commerce, PR, and community partnership channels to maximize Hotel Landy's revenue and market presence.
Interview, select, train, schedule, coach, and support associates, ensuring they perform in accordance with established brand or hotel standards and consistent with HHM core values.
Use internal and external resources and data to develop strategic plans to incorporate all business segments.
Understand sales and business processes, support corporate and hotel goals and contribute to enhancement of customer value.
Identify customer business requirements and craft customer offers, which result in increased revenue share for the hotel.
Monitor achievement of objectives for the sales team and take appropriate action to correct shortfalls versus the annual marketing plan.
Achieve annual hotel revenue goals as agreed upon and established in the annual budget.
Maintain hotel relationships with key accounts to increase customer satisfaction and account revenue.
Use professional sales techniques to negotiate the best possible terms and conditions that satisfy customer (internal and external) requirements.
Articulate and leverage the benefits of the hotel to close sales opportunities.
Prepare and maintain a current annual marketing plan with measurable and specific initiatives detailed to maintain and grow each business segment.
Accept leadership responsibilities by modeling proper selling techniques, effective development of others and commitment to industry, and personal development.
Develop effective presentations (orally and written) where ideas, opinions, recommendations and conclusions are clearly understood.
Travel locally to conduct outside calls, promote the hotel, and review competition.
Follow sustainability guidelines and practices related to HHM’s EarthView program.
Perform other duties as requested by management.