Director of Sales

Four Seasons Hotels and Resorts•Fort Lauderdale, FL

8d•Onsite

About The Position

Four Seasons Hotel and Residences Fort Lauderdale is seeking an accomplished, commercially driven Director of Sales to lead the hotel’s sales activities and drive profitable revenue. The role focuses on developing new business, strengthening key accounts, and maximizing opportunities across Group, Leisure, Residential, and other key market segments. The Director of Sales partners with the Commercial Director, Revenue Management, Marketing, Conference Services, and Operations to align sales strategy with market demand, business priorities, and revenue objectives. This senior leadership position includes leading, coaching, and developing the Sales team; setting expectations and monitoring performance; and balancing strategic planning with hands-on selling and client engagement. The successful candidate will bring luxury hotel sales experience, commercial and financial acumen, and strong business development and client relationship skills. The role also involves commercial planning, account development, sales execution, hotel meetings, site experiences, property tours, and collaboration across the property in a fast-paced luxury hotel environment.

Requirements

2–4 years of experience as a Director of Sales or Associate Director of Sales.
Demonstrated success leading, motivating, and developing a high-performing Sales team while driving individual and departmental results.
Strong commercial and financial acumen, including understanding of hotel sales strategy, revenue management, market segmentation, pricing, forecasting, and business mix optimization.
Proven success in prospecting, account management, business development, negotiation, and converting high-value Group and individual business.
Strong analytical and problem-solving capabilities, including interpreting market trends and sales performance and translating insights into action.
Exceptional communication, presentation, and relationship-building skills, with executive presence to represent Four Seasons with clients, partners, and internal stakeholders.
A proactive, adaptable, and organized leadership style; attention to detail, sound judgment, and ability to manage multiple priorities in a fast-paced environment.
Working knowledge of hotel sales, reservations, and related operational systems.
Valid authorization to work in the United States at the time of application, unless the candidate is a current Four Seasons manager who may qualify for L-1 visa sponsorship.

Nice To Haves

Experience within a luxury hotel, resort, or complex urban market.
Bachelor’s degree in Hospitality Management, Business Administration, Marketing, or a related field; equivalent education and relevant experience may be considered.

Responsibilities

Lead the hotel’s sales activities and turn commercial priorities into strategies and action plans to achieve budgeted revenue and profitability goals.
Lead, coach, and develop the Sales team; establish expectations, monitor performance, and support professional growth and advancement.
Prospect, sell, and manage key accounts and assigned markets; identify new business opportunities and strengthen existing client relationships.
Partner with the Commercial Director and Revenue Management to manage Group and transient business, rates, room commitments, function space, and market mix to maximize hotel revenue.
Monitor business trends, competitive activity, and client needs, and lead strategic negotiations that balance customer expectations with revenue and profitability objectives.
Support annual commercial goals and the Marketing Plan; monitor sales production, booked versus consumed business, market performance, and results against objectives.
Coordinate and execute sales action plans, client engagement, business travel, trade shows, promotions, and other business-generating activities.
Collaborate with Commercial colleagues and hotel departments to communicate booked business, resolve challenges, deliver an exceptional client and guest experience, and maximize profitability.
Balance strategic commercial planning with active selling, team leadership, client engagement, account development, hotel meetings, site experiences, property tours, sales activities, and industry events.