Director of Sales, Lazarus Naturals Beverages
About The Position
Etz Hayim owns and operates the brands Cycling Frog and Lazarus Naturals, with a vertically integrated business model that spans farming, extraction, chemical processing, packaging, and warehousing. Lazarus Naturals was founded in 2016 with a mission to provide safe and accessible CBD products to everyone, offering a 60% Assistance Program to veterans, people with disabilities, and low-income individuals. This remote role, reporting to the VP Sales, is a key leadership position responsible for the wholesale ecosystem, including team leadership, sales strategy development, revenue growth, and account expansion. The role requires travel as needed to foster and maintain strong partnerships.
Requirements
- Proven expertise in Account Management, National Accounts, and wholesale management with non-Alc beverages.
- Proven track record for scaling beverages in the non-alc space.
- Strong experience in Sales Management and leading high-performing teams.
- Demonstrated ability in Business Development and fostering strategic partnerships.
- Excellent leadership, decision-making, and interpersonal skills.
- Ability to develop and execute strategic initiatives for growth within a competitive marketplace.
- Experience working within natural health products, supplements, or consumer packaged goods industry is a plus.
- Bachelor’s degree in Business Administration, Marketing, or a related field; an advanced degree is a plus.
- Willingness to travel as required to maintain and expand relationships.
- Ability to work independently in a remote environment, with excellent organizational and time-management skills.
Nice To Haves
- Experience working within natural health products, supplements, or consumer packaged goods industry is a plus.
- An advanced degree is a plus.
Responsibilities
- Strategic ownership of wholesale/retail expansion for Lazarus Naturals, including long-term strategy, go-to-market plans for new products, market-building approach, sales and operating budget, and creating metrics and KPIs.
- Develop and execute sales plans, pricing, and promotional programs to achieve revenue targets and KPIs.
- Develop relationships and expand accounts with brokers, evaluate distributor expansion ROI against building an internal team, and grow both as results indicate.
- Build out a regional account team for the east and west coast to support wholesale and retail expansion.
- Oversee regional and national retail chains across grocery, big box, and natural health categories.
- Identify and onboard new accounts, defining ideal retail accounts and building a business development strategy.
- Manage onboarding and client relationships for new and existing accounts.
- Build the strategy and organizational tools to support national retail accounts, broker relationships, and distribution partnerships for future category expansion.
- Attend trade shows and visit national chains to expand networks, managing travel and trade show budgets and plans.
- Work with the brand team to build trade show assets.
- Manage and develop category managers and buyers to grow the Lazarus Naturals portfolio.
- Manage contract reviews and negotiations.
- Work closely with the Director of Marketing to ensure brand, merchandising, and marketing are executed to brand standards and guidelines.
- Work with the creative team to develop content for retail POP and sales marketing needs.
- Report on sales data and KPIs on a weekly, monthly, and quarterly basis, ensuring accurate data tracking and reporting.
- Manage budget, forecasting, and profitability for the channel.
- Oversee distributor selection, negotiation, contract coordination, and management.
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What This Job Offers
Job Type
Full-time
Career Level
Director
