Director of Sales

Sunrise Senior Living • Highland Park, IL

21d • $29 - $39

About The Position

The Director of Sales leads the community’s marketing and sales strategy to drive occupancy, revenue, and long-term growth. The role develops market-responsive sales and marketing plans, builds referral networks, advances prospects from inquiry through commitment, and works with the Executive Director to review strategy and sales performance. It also involves external business development, move-in coordination, financial oversight, and coaching community teams on sales accountability.

Requirements

• Proven sales and marketing success.
• Strong negotiation and relationship-building skills.
• CRM and Microsoft Office proficiency.
• Independent, goal-driven mindset.
• Flexibility to work evenings and weekends.

Responsibilities

• Analyze local market trends and create Sales & Marketing Plans.
• Build and manage referral networks to generate leads.
• Use CRM tools to advance prospects from inquiry through commitment.
• Conduct weekly strategy meetings with the Executive Director.
• Submit regular sales performance reports.
• Meet or exceed occupancy and revenue targets.
• Use pricing, services, and inventory strategies to maximize top-line performance.
• Conduct competitive analysis and adjust sales strategy accordingly.
• Deliver professional presentations to referral partners.
• Secure and maintain required credentialing with healthcare facilities.
• Strengthen community partnerships to grow census.
• Coordinate resident assessments and paperwork completion.
• Ensure regulatory compliance and smooth resident transitions.
• Manage the sales budget and expense controls.
• Train and coach community teams on sales accountability.

Benefits

• Medical, dental, vision, life, and disability plans.
• Retirement savings plans.
• Employee Assistance Program and discount program.
• Paid time off (PTO), sick time, and holiday pay.
• myFlexPay, offering access to pay within hours of a shift.
• Tuition reimbursement.
• Discretionary and/or non-discretionary bonuses may be offered, subject to position, plan/program, and performance eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed