US-based Director of Sales — The Cycle

Hire5•Los Angeles, CA

7h•Remote

About The Position

The Cycle is the first functional beverage brand built around women’s cycles, offering four phase-specific RTD SKUs. Named Beverage Forum 2026 Most Innovative Beverage Brand, the company is scaling across natural and conventional retail. The brand aims to establish women's cycles as a significant category in functional beverages, challenging the mainstream beverage industry's neglect of this area.

Requirements

5+ years in CPG sales and account management.
Experience taking a brand through a retailer review and growing an account year over year.
Fluent in retail data: velocity, $/store/week, ACV, sell-through, forecasting.
Strong instincts on pricing, trade spend, free fills, and promo planning at premium price points.
Excellent written communication skills for drafting buyer emails and broker briefs.
Self-directed and able to build a playbook rather than wait for one.
Organized and accountable for managing pipeline, forecasts, and reporting cadence.
Hungry and see every retailer call as an opportunity to expand the category.
Belief in and care for women's health as a category.

Nice To Haves

Beverage crossover experience is a plus, but not a requirement.

Responsibilities

Own the retailer pipeline: prospect, pitch, close, and manage accounts across natural chains and select conventional retailers.
Manage broker and distributor relationships, setting targets, running cadence, and holding them accountable.
Lead retailer review cycles end-to-end, including preparation, pitching, follow-up, and closing. Own velocity analysis and retailer reporting, translating syndicated data into actionable insights.
Set and enforce placement policy, free-fill rules, and trade spend guardrails.
Build sales infrastructure, including pitch decks, one-pagers, deal sheets, broker briefs, and review materials.
Coordinate with Operations on the demo program, sampling, and field activation.
Represent The Cycle at trade shows.