Director of Sales

Atria Senior Living • NY-Kew Gardens, NY

12d

About The Position

The Community Sales Director is responsible for achieving and exceeding the community’s monthly and quarterly sales and revenue targets. The role develops internal and external marketing, builds strategic relationships with referral sources, and generates qualified inquiries and move-ins. The director spends more than 50% of their time outside the community generating inquiries and building referral relationships. Working with the Executive Director and other community employees, the director supports leasing and marketing success, accurately forecasts move-ins, and helps deliver a smooth transition for committed customers.

The position also manages the community marketing budget within established guidelines, monitors the local market and competition, and develops and implements a rolling 90-day Sales and Marketing Plan with the Executive Director. The director creates personalized experiences for inquiries and potential residents through timely follow-up, visits, and tours, and maintains accurate records in the Customer Relationship Management database. The schedule is Sunday through Thursday. Flexible hours, including evenings, weekends, and holidays, may be required based on business needs. Driving is required.

Requirements

• One or more years of related sales experience.
• Strong customer service skills.
• Basic financial knowledge of revenue and profitability.
• Strong computer and electronic file management skills.
• Strong organizational skills; ability to be detail-oriented and multitask.
• Ability to maintain confidentiality.
• Ability to work flexible hours, including evenings, weekends and holidays, as dictated by business needs.
• Valid driver’s license.
• Ability to meet the position’s driving responsibilities, using a company-provided vehicle and/or personal vehicle.

Nice To Haves

• Bachelor’s degree from a four-year college or university.

Responsibilities

• Achieve and exceed the community’s monthly and quarterly revenue and sales targets.
• Develop the community’s internal and external marketing and build strategic relationships with referral sources to generate qualified inquiries.
• Spend more than 50% of work time outside the community generating inquiries.
• Generate inquiries and move-ins by developing and maintaining relationships with health care providers, hospitals, rehabilitation facilities, retirement and estate planners, real estate service providers, senior organizations, special interest groups, civic groups and other community contacts.
• Collaborate with the Executive Director to forecast move-ins accurately.
• Train and provide ongoing in-service education for community staff who may handle inquiry calls, walk-ins or tours.
• Ensure inquiries receive timely, appropriate responses and follow-up, with urgency regarding occupancy rates.
• Position the Executive Director or Resident Services Director as local experts on aging through introductions, joint sales calls and strategic sales and marketing events.
• Develop and maintain relationships with national and local referral agencies.
• Engage new inquiries by phone and in person, with the goal of guiding them toward a sale.
• Conduct follow-up visits to potential residents’ homes or to locations of their influencers.
• Build relationships with inquiries and potential residents through discovery, empathetic listening and follow-up questions.
• Maintain the community’s Customer Relationship Management database by collecting and entering inquiry information and creating prompt, personalized next steps.
• Create customer experiences through home and hospital or rehabilitation visits, personalized tours and follow-ups.
• Work with the Executive Director to develop and implement a rolling 90-day Sales and Marketing Plan.
• Manage and monitor the community marketing budget and operate within established budgetary guidelines.
• Help the Executive Director identify first-impression and rent-ready apartment challenges and opportunities.
• Ensure a smooth hand-off of committed customers to the Executive Director, Resident Services Director and Community Business Director for care assessment and lease due diligence.
• Monitor the market and competition from other senior living communities.
• Create, market and implement events for inquiries and local influencers, both inside and outside the community.
• Educate and provide information to people who advise seniors about health and alternative living options.
• Perform other duties as needed or assigned.

Benefits

• Paid holidays and PTO.
• Community employees may receive annual anniversary rewards, dependent on classification.
• Health, dental, vision and life insurance.
• Retirement savings plan with 401(k) employer match.
• Tuition reimbursement for U.S.-based communities.
• Advancement opportunities and a supportive environment promoting work-life balance.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed