Director of Sales

XDS•Santa Monica, CA

19d•Onsite

About The Position

XDS Bicycles (Xidesheng Bicycle Co., Ltd.) is one of world’s largest vertically integrated bicycle manufacturers and the world’s largest producer of carbon-fiber frames. XDS’s manufacturing scale, carbon expertise, and vertical integration create a once-in-a-generation chance to disrupt this landscape. Since 1995, we have combined proprietary materials science with compelling design and highly automated production to deliver: Over 5 million complete bikes annually across road, mountain, gravel, city and e-bike segments More than 300,000 carbon frames per year from the world’s biggest dedicated carbon-fiber bike facility 300+ international patents covering T700+ carbon lay-ups and proprietary X6 aluminum alloys Full vertical integration, ensuring speed-to-market, supply-chain resilience and cost leadership OEM partnership with leading Western brands; and we’re now poised to build our own premium brand overseas For more info, please check out https://xds.co/ Here's a YouTube video featuring our state-of-the-art carbon factory - https://www.youtube.com/watch?v=06SheO5XFsY XDS is seeking a Director of Sales to join us on this ground-floor opportunity to establish XDS in the North American market. You'll be building our dealer network from zero to 50+ stores in our first year, working directly with independent bike shops and regional chains. This role requires a hands-on approach - you'll be the one knocking on doors, building relationships, and proving our value proposition store by store. This role features a clear path for advancement as North American operations expand.

Requirements

5+ years of B2B sales experience with proven track record of opening new accounts
Experience selling to small and medium businesses (individual stores, 2-5 location chains)
Demonstrated ability to build business from zero-to-one in a territory or product line
Strong relationship-building skills and consultative selling approach
Entrepreneurial mindset and willingness to "roll up sleeves"
Genuine passion for cycling, outdoor sports, or performance products

Nice To Haves

Experience in diverse industries with SMB sales focus (consumer products, sporting goods, technology, B2B services, outdoor gear, etc.)
Background with dealer/distributor or specialty retail networks
Technical product knowledge and ability to learn complex product details
Bilingual capabilities

Responsibilities

Personally prospect, pitch, and close deals with independent bike shops, specialty dealers, and small regional chains
Build relationships one store at a time through in-person visits and consultative selling
Own the entire sales cycle from lead generation to contract signing
Achieve Year 1 target of 50-100 contracted dealers
Recruit and manage 3-5 sales representatives as the business grows
Provide hands-on training and mentorship while remaining quota-carrying
Establish sales processes, territory management, and performance metrics
Balance individual contributor work with team leadership
Develop dealer onboarding and support processes
Gather market intelligence and customer feedback for product development
Represent XDS at trade shows and industry events
Create scalable frameworks for future expansion