DIRECTOR OF SALES

BC LYND HOSPITALITY LLC • Harlingen, TX

8d

About The Position

BC Lynd Hospitality is seeking a Corporate Director of Sales to implement sales and marketing objectives across the company’s portfolio. The role works closely with each property’s sales team to provide leadership, direction, and strategies across the sales process, and to support each hotel’s performance and revenue goals. The Director of Sales also takes an active role in developing annual marketing plans, with measurable initiatives to maintain and grow business segments.

The position is responsible for sales efforts, strategies, and results at each hotel, including leading revenue-generation activities such as direct sales, revenue management, e-commerce, marketing, food and beverage, events, promotions, and public relations. It leads talent selection and development for sales teams, builds brand awareness and relationships, and oversees sales processes and tools. The role develops annual business and marketing plans and quarterly action plans, monitors performance against competitors, identifies performance gaps, and communicates plans to address them. Approximately 40 percent of work time is spent traveling by automobile or air or working on-site at hotels. Long hours are sometimes required.

Requirements

• Bachelor’s degree in Business Administration, Marketing, Hotel and Restaurant Management, or a related major.
• At least 3 years of experience in a multi-property leadership position.
• At least 5 years of experience as a Select Service or Extended Stay Director of Sales.
• Skill in overseeing and directing hotel revenue-generation activities, such as direct sales, revenue management, e-commerce, marketing, food and beverage, and events.
• A track record of strong brand exposure and relationships.
• An engaged, hands-on leadership style and accountability for both team efforts and outcomes.
• Ability to work with and interact successfully with corporate leadership, support personnel, ownership, brand representatives, community leaders, guests, and associates.
• Ability to communicate effectively in ownership meetings and provide detailed marketing and competitive analysis.
• Knowledge of the marketplace and competitive performance metrics and tools, including STAR and Hotelligence reports.
• Knowledge of related sales software tools.

Responsibilities

• Implement sales and marketing objectives across the company’s portfolio.
• Provide leadership, direction, and strategies to each property’s sales team.
• Facilitate each hotel’s performance and revenue goals.
• Participate actively in each hotel’s annual marketing plans and define measurable initiatives to maintain and grow business segments.
• Manage development of strategic account plans for demand generators in the market.
• Develop sales goals and strategies and verify alignment with the brand business strategy.
• Research competitors’ sales strategies to identify ways to grow occupancy and RevPAR and increase market share.
• Conduct sales strategy meetings and provide input on weekly and overall sales strategy.
• Identify public relations opportunities and coordinate activities that support the overall marketing communications strategy.
• Lead and direct hotel revenue-generation activities, including direct sales, e-commerce, marketing, events, promotions, and public relations.
• Lead talent selection and development for hotel Sales and Sales & Catering teams.
• Build brand awareness, compliance, and relationships, and energize the brand’s sales and marketing processes and platforms.
• Ensure teams follow Prime Selling Times and record an appropriate quantity and quality of weekly sales contacts.
• Lead the RFP process.
• Use sales tools appropriately, including ISAC and Sales Pro, and help identify improved tools for the sales process.
• Author annual business and marketing plans and quarterly action plans.
• Understand the marketplace and assess performance against competitors using tools such as STAR and Hotelligence reports.
• Identify performance gaps and develop and communicate written and verbal plans to correct them.
• Communicate effectively in ownership meetings, providing detailed marketing and competitive analysis.
• Promote the Company Vision, Mission, and Core Values and lead by example with integrity.
• Work effectively with corporate leadership, support personnel, ownership, brand representatives, community leaders, guests, and associates.
• Perform other duties as requested by management.

What This Job Offers

• Job Type: Full-time
• Career Level: Director