Director of Sales - Northern Colorado

Flood & Peterson Insurance • Greeley, CO

13d • Hybrid

About The Position

Flood and Peterson is seeking a Director of Sales to build, develop, and lead a high-performing team of Risk Advisors in support of long-term growth objectives. This hands-on sales leadership role is responsible for attracting and developing talented Risk Advisors and establishing the coaching, accountability, business planning, and sales disciplines they need to build successful and sustainable books of business. Success is measured by new-business production, advisor performance, talent development, sales culture, and the strength of the future Risk Advisor pipeline.

The role leads the full lifecycle of Risk Advisor recruiting and development, including sourcing, hiring, onboarding, coaching, mentoring, training, and retention. It establishes business plans and measurable goals, monitors performance and sales pipelines, and holds advisors accountable for agreed-upon growth objectives. The Director owns team-level production objectives, supports corrective action when needed, provides leadership with visibility into sales and recruiting results, and improves tools and learning resources. The role also builds a values-based sales culture focused on service, partnership, accountability, continuous improvement, and specialized expertise.

Requirements

• 4–6+ years of B2B, consultative, or commercial insurance sales experience.
• Demonstrated success in sales performance, talent development, and achieving business growth objectives.
• Experience leading and developing high-performing sales professionals.
• Strong recruiting, coaching, and mentoring capabilities.
• Knowledge of business planning, pipeline management, and revenue growth.
• Ability to use sales data and performance metrics to guide decisions.
• Strong communication, collaboration, and relationship-building skills.
• Current Colorado driver’s license and acceptable MVR.

Nice To Haves

• Sales leadership experience.
• Commercial insurance experience.
• Property & Casualty experience.

Responsibilities

• Lead the full lifecycle of attracting, hiring, onboarding, and retaining Risk Advisor talent.
• Build and maintain a strong candidate pipeline, oversee recruiting and selection, and develop sourcing channels.
• Partner with leadership to identify current and future talent needs based on geography, industry specialization, and growth objectives; build a future pipeline of Risk Advisors and sales leaders.
• Coach, mentor, train, and develop Risk Advisors at all career stages through one-on-one coaching, development plans, workshops, role-playing, and hands-on support.
• Improve advisor effectiveness in prospecting, client development, sales execution, and account growth.
• Lead business planning for Risk Advisors, including 30-, 60-, and 90-day plans for new advisors and annual goals and measurable priorities.
• Review progress, monitor key performance indicators, identify performance gaps, and hold advisors accountable to business plans and growth objectives.
• Establish and reinforce consistent sales expectations and processes for prospecting, pipeline development, discovery, intake, and closing.
• Review pipeline quality and progression, promote CRM accuracy, and coach advisors to build balanced pipelines.
• Own team-level production objectives, monitor results against individual and organizational goals, address performance challenges, support corrective action plans, and identify revenue growth opportunities.
• Provide leadership with visibility into production, pipeline health, recruiting progress, and Risk Advisor development.
• Improve sales tools, playbooks, and development resources; coordinate learning opportunities and encourage knowledge sharing across the sales team.
• Build a sales culture grounded in meaningful impact, informed decision-making, service, partnership, innovation, accountability, continuous improvement, and specialized expertise.
• Develop Risk Advisors to model company values and grow into future mentors and sales leaders.

Benefits

• Healthcare benefits.
• Paid time off.
• Volunteer time off.
• 401(k) program with company matching.
• Annual performance incentive program.
• Customizable schedule after training, including up to two remote days, alternating five-day and 4.5-day work weeks, and flexibility in start and end times.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed