Director of Sales

Ashley•Fredericksburg, VA

21d•$120,000 - $180,000•Onsite

About The Position

Trivett’s Companies is a licensee of Ashley and is seeking a Director of Sales to lead showroom managers and drive sales performance across 12 retail showrooms. The role oversees sales operations, ensuring locations meet or exceed sales targets and operational goals while developing a strong leadership team and fostering a culture of excellence, accountability, and growth. The Director of Sales works with senior leadership to implement sales strategies, optimize showroom performance, and support ongoing development. Responsibilities span sales strategy and performance management, leadership and team development, customer experience, inventory and merchandising coordination, budgeting and forecasting, cross-functional collaboration, and reporting. The position is based at the Home Office in Fredericksburg, Virginia.

Requirements

At least 7 years of experience in sales leadership roles in a multi-unit retail environment.
Strong knowledge of retail operations, sales strategies, and customer service best practices.
Exceptional leadership skills and the ability to motivate and inspire teams to achieve sales targets.
Ability to analyze data and metrics to make informed decisions and improve performance.
Excellent communication, interpersonal, and negotiation skills.
Ability to collaborate with cross-functional teams and senior management.
Strong problem-solving abilities and strategic thinking in a fast-paced, dynamic environment.

Nice To Haves

Experience in the furniture, home goods, or a related industry.
Bachelor’s degree in Business, Marketing, or a related field.

Responsibilities

Develop and mentor showroom managers, building a high-performance leadership team across all locations.
Foster a culture of growth, accountability, and motivation.
Develop and execute sales strategies aligned with business goals.
Lead efforts to achieve and exceed revenue targets across all showrooms.
Monitor and analyze showroom metrics, including sales, foot traffic, and conversion rates, and coach leaders on improvements.
Oversee ongoing leadership and sales team development and ensure showroom managers have the skills and knowledge to support their teams.
Promote a customer-first culture and memorable showroom experiences that encourage repeat business and referrals.
Collaborate with merchandising and inventory teams to ensure appropriate product selection, display, and alignment with customer demand and marketing initiatives.
Develop and manage sales budgets, forecast sales performance, and support profitability.
Implement cost-control measures without compromising quality or service.
Collaborate with marketing, operations, and senior leadership on promotional campaigns and initiatives to increase foot traffic and sales.
Provide regular sales performance reports, trends, and insights to senior leadership.
Recommend corrective actions when needed to meet business goals.