Director of Sales

Bolt Farm Treehouse • Whitwell, TN

4d

About The Position

Bolt Farm Treehouse is seeking a hands-on commercial leader to convert guest interest into bookings, build a high-performing sales team, and grow profitable revenue across the guest journey. The Director of Sales, internally called the Head of Revenue, will lead the phone-sales function and coordinate revenue improvement across reservations, digital booking, rebooking, referrals, and guest enhancements. This is a working leadership role involving sales-conversation reviews, team coaching, follow-up improvement, missed-opportunity investigation, and using performance data to guide action.

The role partners with Marketing, Guest Experience, Operations, Finance, and Technology to improve revenue generation and measurement. The Director of Sales owns the commercial performance framework and directly leads sales, while department leaders remain responsible for their teams’ operational delivery. Success means a well-coached sales team, reliable revenue and forecast visibility, a focused plan addressing high-value opportunities, measurable sales and guest-lifecycle improvement, and repeatable profitable growth without relying on constant discounting.

The annual base salary is $110,000. Performance incentives target $205,450 in total annual compensation, with uncapped revenue-based upside. Target compensation is not guaranteed; incentive eligibility and payouts are governed by the applicable compensation plan.

Requirements

• Experience directly managing and coaching a phone-based sales, inside-sales, reservations, or comparable call-center team in a small-to-medium-sized business.
• Demonstrated improvement in team sales results, with examples such as higher conversion, increased revenue, stronger follow-up, or improved sales productivity.
• Hands-on experience reviewing calls, coaching sellers, managing performance, and implementing consistent sales processes.
• Working proficiency with a CRM, sales reporting, pipeline management, and forecasting.
• Ability to interpret funnel metrics and commercial economics, identify root causes, and prioritize actions based on revenue and profitability.
• Experience delivering improvements requiring collaboration across sales and at least one other function, such as marketing, operations, finance, or technology.
• Clear communication, strong follow-through, and the ability to turn an ambiguous problem into an executable plan.

Nice To Haves

• Experience in luxury hospitality, travel, premium consumer services, or another relationship-driven, high-consideration purchase environment.
• Experience leading a distributed sales team.
• Success building rebooking, referral, retention, or customer-reactivation programs.
• Exposure to digital conversion optimization, revenue management, or ancillary sales.
• Practical experience using automation and AI to improve sales workflows, coaching, or reporting.

Responsibilities

• Lead, coach, and develop the phone-sales team, strengthening call quality, lead response, follow-up, conversion, and individual accountability.
• Improve inbound and outbound sales workflows, including inquiry recovery, database reactivation, and missed-opportunity follow-up.
• Build and execute a prioritized revenue plan with clear owners, milestones, resource needs, and measurable outcomes.
• Partner with guest-facing teams to improve repeat bookings, referrals, upgrades, spa bookings, and experience purchases.
• Maintain reliable reporting and forecasts by revenue stream, identifying performance gaps and corrective actions.
• Evaluate acquisition costs, selling costs, discounting, and contribution to support profitable growth, not just top-line bookings.
• Coordinate commercial initiatives with department leaders, resolve dependencies, and escalate decisions requiring leadership support.
• Partner with Technology and Marketing on CRM workflows, attribution, automation, and booking-funnel improvements.
• Review sales conversations, coach the team, improve follow-up, investigate missed opportunities, and turn performance data into action.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed