Director of Sales | Jacksonville Holiday Inn

Shaner HotelsJacksonville, FL
Onsite

About The Position

Shaner Hotels is seeking an experienced and results-driven Director of Sales to lead the sales strategy and revenue growth for our Jacksonville Holiday Inn. This leadership role is responsible for driving top-line revenue through strategic business development, market expansion, and the successful management of all aspects of the Sales Department. The ideal candidate is a motivated hospitality professional with a passion for building relationships, identifying new business opportunities, and leading high-performing teams. If you thrive in a fast-paced environment and are committed to delivering exceptional results, we invite you to grow your career with one of the hospitality industry's leading owner-operators and management companies.

Requirements

  • Minimum of 5 years of progressive sales experience, preferably within the hospitality industry.
  • Clean driving history with a valid driver's license
  • Proven success in hotel sales, business development, and revenue generation.
  • Strong leadership, organizational, and team development skills.
  • Working knowledge of hotel operations and hospitality sales processes.
  • Experience developing and managing departmental budgets.
  • Strong communication, presentation, negotiation, and relationship-building skills.
  • Proficiency with hotel sales and marketing systems and tools.
  • Ability to interpret business documents, banquet event orders (BEOs), operating procedures, and safety guidelines.
  • High school diploma or equivalent required.

Nice To Haves

  • Bachelor's degree in Hospitality Management, Business Administration, Marketing, or a related field.
  • Bilingual English/Spanish skills are a plus.
  • Knowledge of the local market, area businesses, attractions, and economic trends.
  • Experience working with Marriott, Hilton, Hyatt, IHG, or other major hotel brands preferred.

Responsibilities

  • Develop and execute strategic sales initiatives to achieve and exceed hotel revenue and budget goals.
  • Identify, solicit, and secure new business while strengthening relationships with existing corporate, association, government, sports, leisure, and group accounts.
  • Analyze market trends and identify new business opportunities and market segments to maximize hotel revenue.
  • Develop promotional packages and marketing campaigns to increase occupancy during need periods.
  • Represent the hotel at trade shows, chamber of commerce events, networking functions, and community organizations to generate new business and increase brand awareness.
  • Lead, coach, and develop the Sales team while fostering a collaborative, high-performance culture.
  • Ensure compliance with all Shaner Hotels, brand, and hotel sales policies, procedures, and standards.
  • Collaborate with the General Manager and department leaders to develop and execute hotel business strategies.
  • Prepare, manage, and monitor the annual Sales Department budget while maintaining appropriate cost controls.
  • Maintain current knowledge of the local market, competitive landscape, and customer trends to develop effective sales strategies.
  • Communicate effectively across all hotel departments to ensure exceptional guest experiences and successful execution of group business.
  • Work a flexible schedule, including weekends, holidays, and varied shifts, as business needs require.
  • Perform other duties as assigned
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