Director of Sales

Fora•New York, NY

25d•$280,000 - $400,000•Onsite

About The Position

Fora is seeking a founding Director of Sales to lead its sales organization across inbound and outbound motions. The role will build the foundation of the outbound sales organization while continuing to lead and develop the existing inbound sales team. This entrepreneurial leadership opportunity involves building from first principles, hiring and developing the first outbound Account Executives, defining outbound strategy and playbooks, establishing scalable operating processes, and creating coaching, compensation, and performance frameworks for long-term growth. Based in New York, the Director of Sales reports to the Chief Marketing & GTM Officer and will play a key role in accelerating GMV growth and shaping the next phase of Fora’s commercial organization. The position requires regular in-office collaboration.

Requirements

Demonstrated success building and leading outbound sales organizations in high-growth, revenue-focused businesses.
Experience building new sales motions from the ground up, including processes, systems, reporting, and operating frameworks without an existing playbook.
Experience hiring, coaching, and developing quota-carrying Account Executives, including building effective enablement and performance management programs.
Experience improving existing sales team performance through coaching, accountability, and operational excellence.
Experience designing compensation plans, quota models, and ramp structures to support sustainable revenue or GMV growth.
Experience partnering closely with Revenue Operations or Sales Operations to build reporting, forecasting, funnel visibility, and performance metrics.
Entrepreneurial mindset and demonstrated ability to solve ambiguous problems and build scalable solutions.
Experience selling to small and medium-sized businesses, ideally in high-volume or transactional sales environments.
Experience building repeatable outbound sales processes that drive predictable pipeline generation and revenue growth.
Exceptional leadership, communication, and execution skills, including the ability to motivate teams and drive results in a fast-paced environment.
Based in New York and available for regular in-office collaboration.
Authorization to work in the United States is required for full-time roles based in the New York City office; Fora cannot sponsor or assist with U.S. work authorization.

Nice To Haves

Experience building outbound sales organizations during periods of rapid company growth.
Experience at high-growth technology companies serving small and medium-sized businesses.
Experience leading organizations through the transition from an inbound-led sales model to a mature outbound motion.
Experience developing lead qualification or lead scoring frameworks that improve sales efficiency.
Track record of building a high-performing sales culture that attracts, develops, and retains exceptional sales talent.

Responsibilities

Build Fora’s outbound sales organization, including its strategy, playbook, operating model, and team structure.
Develop hiring strategies for the outbound Account Executive organization and the existing Business Development Representative team, aligning team growth with business goals and revenue performance.
Hire, onboard, coach, and develop Account Executives while fostering accountability, continuous improvement, and execution.
Lead and develop the existing Business Development Representative team through consistent coaching, performance management, and career development.
Design and implement sales enablement programs, including onboarding, ramp plans, call reviews, skills development, and ongoing performance feedback.
Develop compensation plans, quota frameworks, and ramp structures that support sustainable GMV growth and align with company economics.
Experiment with outbound prospecting strategies, messaging, and channels, and convert effective approaches into repeatable processes and playbooks.
Partner with Revenue Operations to establish reporting, performance dashboards, and operational metrics for measuring and optimizing outbound sales.
Collaborate with Marketing and other partners to build a repeatable pipeline generation engine that drives qualified opportunities and long-term growth.
Lead the organization to achieve revenue targets using performance data and customer insights to improve execution.
Build scalable sales processes and operating rhythms to support efficient growth as the organization expands.
Establish Fora as a destination for sales talent by building a high-performing culture with clear development opportunities and strong leadership.