Director of Sales

Pyramid Global Hospitality•Tampa, FL
•$125,000 - $135,000

About The Position

The Director of Sales leads sales strategy and revenue generation for Hotel Flor Tampa Downtown, Tapestry Collection by Hilton. The role drives top-line performance and market share across group, corporate, transient, leisure, social, catering, and locally negotiated business throughout downtown Tampa, the Tampa Bay region, and surrounding markets. Reporting directly to the General Manager and working closely with Pyramid Global Hospitality’s regional sales, marketing, and revenue management leaders, the Director of Sales develops and executes business plans, pursues new business, manages key accounts, and leads the sales team. This Executive Committee position combines strategic leadership, direct selling, account development, business planning, and collaboration with Hilton’s commercial resources, distribution channels, and Hilton Honors platform. The role also contributes to hotel strategy, guest satisfaction, operational excellence, financial performance, and culture development. The position offers competitive compensation, a comprehensive benefits package, leadership development opportunities, and a bonus incentive plan.

Requirements

  • At least 5 years of progressive hotel sales experience.
  • At least 2 years in a Director of Sales, Associate Director of Sales, or comparable senior hotel sales leadership role within a full-service, upscale, luxury, or lifestyle hotel environment.
  • Proven success driving group, corporate, transient, catering, social, convention, association, and locally negotiated revenue in competitive hotel markets.
  • Working knowledge of Hilton sales systems and hotel CRM platforms, property management systems, revenue management tools, and hospitality reporting systems.
  • Demonstrated expertise in proactive direct selling, strategic account management, prospecting, business development, contract negotiation, and revenue generation.
  • Strong understanding of hotel sales strategy, market segmentation, forecasting, competitive positioning, revenue optimization, and demand generation.
  • Exceptional communication, presentation, negotiation, and relationship-building skills, including the ability to engage ownership, senior leadership, clients, meeting planners, and community partners.
  • Ability to build and maintain long-term relationships with key accounts, corporate travel managers, meeting planners, event professionals, and industry stakeholders.
  • Dynamic, entrepreneurial, results-oriented leadership and a passion for developing teams and achieving revenue goals.
  • Strong analytical skills, including the ability to interpret market data, evaluate account performance, identify trends, and turn insights into actionable sales strategies.

Nice To Haves

  • Bachelor’s degree in Hospitality Management, Business Administration, or a related field.
  • Hilton experience, including familiarity with Hilton sales and commercial platforms, distribution channels, and the Hilton Honors program.
  • Previous experience in an upscale, lifestyle, independent-feel, or full-service hotel environment.
  • Tampa, Tampa Bay, or broader Florida market experience and understanding of local demand generators, competitive hotels, corporate accounts, group business, and convention-related opportunities.
  • Experience developing business in corporate, convention, association, group, social, leisure, and local market segments.

Responsibilities

  • Lead sales initiatives focused on corporate, group, convention, association, government, social, leisure, and locally negotiated business.
  • Develop and execute a comprehensive Sales Business Plan supporting revenue objectives, market share growth, and ownership goals.
  • Drive proactive direct sales using Hilton sales resources, Hilton Honors, and Hilton distribution channels; prospect, engage clients, develop accounts, and acquire new business.
  • Build relationships with Hilton National Sales, corporate accounts, meeting and event planners, convention and association partners, local businesses, travel partners, destination organizations, and community stakeholders.
  • Identify and capture new business opportunities throughout downtown Tampa, the greater Tampa Bay area, and surrounding feeder markets.
  • Expand market share through targeted strategies for corporate travel, group meetings, conventions, associations, social events, leisure business, and other high-value segments.
  • Manage key accounts and develop long-term partnerships that generate repeat business, sustainable revenue growth, and customer loyalty.
  • Collaborate with Revenue Management on pricing, segmentation, forecasting, need-date strategies, and channel performance using Hilton systems and commercial best practices.
  • Lead, mentor, and develop the sales team, fostering accountability, collaboration, proactive selling, customer service, and performance excellence.
  • Represent Hotel Flor in Tampa and Tampa Bay business, hospitality, convention, and tourism communities through industry organizations, networking events, client events, and destination partnerships.
  • Monitor competitive hotels, market trends, account production, booking patterns, and local demand generators; identify opportunities and adjust sales strategies.
  • Prepare and present forecasts, sales reports, market analyses, account production updates, and business reviews to ownership and executive leadership.
  • Serve on the Executive Committee and contribute to hotel strategy, guest satisfaction, operational excellence, financial performance, and culture development.

Benefits

  • Comprehensive benefits package
  • Leadership development opportunities
  • Bonus incentive plan
  • Competitive compensation
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