Director of Sales

Atria Senior Living • New York, NY

14d • $80,000 - $92,000

About The Position

The Community Sales Director is responsible for achieving and exceeding the community’s monthly and quarterly revenue and sales targets. The role develops internal and external marketing, builds strategic relationships with referral sources, and supports the community’s leasing and marketing success. More than 50% of the role’s time is spent outside the community generating inquiries and meeting revenue targets. The Director collaborates with the Executive Director and other community leaders to forecast move-ins, plan sales and marketing activities, and ensure committed customers are smoothly transitioned for care assessment and lease due diligence. The position also manages the community marketing budget, monitors the senior-living market and competition, and creates engaging events for prospective residents and local influencers.

Requirements

• One or more years of related sales experience.
• Strong customer service skills.
• Basic financial knowledge of revenue and profitability.
• Strong computer and electronic file management skills.
• Strong organizational skills; must be organized, detail-oriented, and able to multitask.
• Ability to maintain confidentiality.
• Ability to work flexible hours, including evenings, weekends, and holidays, as dictated by business needs.
• Ability to meet driving responsibilities; may use a company-provided vehicle and/or personal vehicle.
• Valid driver’s license.

Nice To Haves

• Bachelor’s degree from a four-year college or university preferred.

Responsibilities

• Spend over 50% of time outside the community generating inquiries to meet and exceed monthly and quarterly revenue targets.
• Generate inquiries and move-ins by developing and maintaining relationships with referral sources and community contacts, including health care providers, hospitals, rehabilitation facilities, planners, real estate service providers, senior organizations, civic groups, and others.
• Collaborate with the Executive Director to forecast move-ins accurately.
• Train and provide ongoing in-service support to community staff who may handle inquiry calls or conduct tours.
• Ensure inquiries receive timely, appropriate responses and follow-up, demonstrating urgency regarding occupancy rates.
• Position the Executive Director or Resident Services Director as local experts on aging through introductions, joint sales calls, and strategic sales and marketing events.
• Develop and maintain strong relationships with national and local referral agencies.
• Engage new inquiries by phone and in person, helping guide them toward a sale.
• Conduct follow-up visits to potential residents’ homes or to locations of their influencers.
• Build relationships with inquiries and potential residents through discovery, empathetic listening, and follow-up questions.
• Maintain the community’s customer relationship management database, record new inquiry information, and create prompt, personalized next steps after each interaction.
• Create customer experiences through home, hospital, and rehabilitation visits, personalized tours, and follow-ups.
• Work with the Executive Director to develop and implement a rolling 90-day Sales and Marketing Plan.
• Manage and monitor the community marketing budget within established guidelines.
• Help the Executive Director identify first-impression and rent-ready apartment challenges and opportunities.
• Ensure committed customers are smoothly handed off to the Executive Director, Resident Services Director, and Community Business Director for care assessment and lease due diligence.
• Monitor the market and competition among senior-living communities outside Atria.
• Create, market, and implement events for inquiries and local influencers, both inside and outside the community.
• Educate and provide information to people who advise seniors about health and alternative living options.
• Perform other duties as needed or assigned.

Benefits

• Paid holidays and PTO.
• Community employees may receive annual anniversary rewards, dependent on classification and location.
• Health, dental, vision, and life insurance.
• Retirement Savings Plan / 401(k) employer match.
• Tuition reimbursement for U.S.-based communities.
• Advancement opportunities and a supportive environment promoting work-life balance.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed