Director of Sales, Aspen Collection

Aspen Ventures•Denver, CO

3d•Onsite

About The Position

The Director, Sales will own and lead Aspen Collection's wholesale channel strategy from the ground up, building a multi-year growth plan across resort/ski specialty, fashion lifestyle boutique, and department store flagship doors. This role requires a senior wholesale leader who is deeply networked in the fashion boutique world, comfortable setting strategy and reporting to executive leadership, and equally hands-on in building the rep group network and boutique relationships needed to execute it. The ideal candidate blends strategic channel planning with strong personal relationships across independent sales reps and specialty retail buyers and can build the team and infrastructure to scale the wholesale channel as it grows. This role reports to the COO, Aspen Collection.

Requirements

Bachelor's degree in business, sales, or related field or equivalent professional experience in lieu of degree is required
7+ years of experience in wholesale sales, account management, or rep group leadership
Deep, established relationships across fashion lifestyle boutiques and independent specialty retail.
Demonstrated success owning a wholesale channel strategy end-to-end, including multi-year planning and executive reporting, not just executing against someone else's plan.
Track record of building a wholesale channel or door base from an early stage, including team and partner network design.
Established network of boutique owners/buyers that can be activated to open new doors quickly.
Strong working knowledge of independent sales rep networks and rep groups that service the boutique channel.
Experience attending and sourcing partners at trade/market events (e.g., Dallas Market Center or similar regional markets).
Strong commercial instincts; comfortable owning a revenue number, a door-count target, and the strategic plan to hit both.
Expertise in retail math, margin management, and Open-to-Buy (OTB) planning.
Working knowledge of wholesale systems, vendor portals, and retailer compliance requirements.
Executive presence and ability to represent wholesale strategy and performance credibly in front of senior leadership.
Ability to balance growth ambition with brand protection, including pricing integrity, channel fit, and positioning.
Excellent relationship management and negotiation skills, particularly in the relationship-first dynamics of boutique buying.
Comfort with ambiguity and building process/infrastructure where it doesn't yet exist.

Nice To Haves

Familiarity with premium/luxury-adjacent lifestyle brands and channel positioning considerations preferred.
Prior experience managing rep network preferred.

Responsibilities

Own the end-to-end wholesale growth strategy for Aspen Collection, including multi-year revenue targets and door-count planning
Set channel priorities and expansion sequencing across resort/ski specialty, fashion lifestyle boutiques, and department store flagships
Build the long-term wholesale org structure, including rep group network design, and territory coverage model
Present wholesale strategy, pipeline, and performance to executive leadership on a regular cadence
Serve as the senior face of Aspen Collection to boutique owners and buyers, building trust and long-term partnership beyond transactional sell-in
Leverage and expand an existing network of fashion lifestyle boutiques and independent specialty retailers to open new doors and accelerate sell-in
Identify emerging and high-potential boutiques that align with Aspen Collection's positioning and aesthetic, ahead of broader market availability
Design and build out the rep group network strategy across territories, prioritizing partners with strong existing boutique relationships
Identify, negotiate with, and onboard rep group partners; set performance expectations, targets, and reporting structure
Represent Aspen Collection at regional and national trade markets to source rep talent and open new accounts
Own the account base's overall health, including order management, seasonal buys, sell-through, and reorder performance by partnering with relevant teams
Ensure wholesale operations run smoothly across all systems, vendor portals, and retailer compliance requirements
Partner with finance/operations on forecasting, inventory allocation, and order fulfillment planning for wholesale accounts
Ensure wholesale partners adhere to brand standards, including pricing, discounting, and marketing guardrails
Other duties as assigned