Director of Sales

Experience Senior Living•Naples, FL

About The Position

The Director of Sales joins the Experience Senior Living team, whose professionals focus on empowering people as they grow older and supporting residents, families, and team members. This role leads community sales and marketing efforts, with a primary focus on relationship-based sales activities, prospect engagement, referral development, and achieving community sales standards. The Director of Sales also oversees the community sales and marketing plan, department budget, advertising and collateral, sales reporting, and activities that support resident transitions and community census and revenue growth. Employment is contingent upon successful completion of background screening in accordance with Florida law and company policy. Certain positions may require fingerprinting and Level 1 or Level 2 background screening.

Requirements

Experience in a customer service-oriented setting.
Demonstrated ability to work in a team environment.
Ability to build trust with clients and their circle of influence.
Ability to understand and manage emotions arising from client situations and guide clients toward solutions.
Ability to show sincerity and empathy.
Effective verbal and written communication skills, including the ability to communicate openly, honestly, and responsibly.
Ability to read, speak, and understand English.
Ability to work nights, weekends, and holidays, and varied schedules that include evenings.
Proficiency in Microsoft Outlook, Word, Excel, and PowerPoint.
Current driver's license.

Nice To Haves

Experience in senior living, including assisted living and memory care environments.
Bachelor's degree or equivalent experience and education.
Background in sales or leasing in the health care or senior living industry.
Creative, out-of-the-box thinking.
Expertise in relationship selling and a demonstrated ability to close.
Experience with motivational interviewing techniques.

Responsibilities

Meet or exceed monthly company and community sales standards.
Conduct sales-zone activities, including face-to-face interactions and client home visits, voice-to-voice outreach, creative follow-up, and purposeful planning.
Respond to telephone, email, online, and in-person inquiries, remotely and in real time where possible; conduct walk-in and scheduled tours.
Maintain the community database by recording new inquiries and referral sources and documenting appropriate follow-up communications.
Develop and maintain relationships with potential referral sources and conduct ongoing field visits.
Qualify current and potential referral sources and match services to their needs to maximize referral potential.
Research and maintain current information on local competition, new services, and new competitors entering the marketplace.
Create and oversee the annual community sales and marketing plan.
Analyze return-on-investment data and suggest changes to strategies or services in response to market conditions.
Oversee advertising and collateral.
Track move-ins, move-outs, transfers, and referral activity, and determine appropriate follow-up actions.
Assist with move-in paperwork as necessary to support a smooth resident transition and comply with company policies and applicable state licensing regulations.
Provide regional management with paperwork and reports to monitor sales efforts.
Attend and participate in core sales training events and apply techniques to grow census and revenue.
Promote appropriate unique events that create opportunities for community members and prospects to visit and tour the community.
Monitor and manage the department budget.
Connect with residents and help them transition from home to community through thoughtful engagement at every level of interaction.
Perform other duties as assigned.