Director of Sales

Atria Senior Living • TX-Houston, TX

2d

About The Position

The Community Sales Director (CSD) is responsible for achieving and exceeding the community’s monthly and quarterly revenue and sales targets. The role develops internal and external marketing, builds strategic relationships with referral sources, and generates highly qualified inquiries to support the community’s leasing and marketing success. More than 50% of the role’s time is spent outside the community generating inquiries and developing referral relationships.

The CSD works with the Executive Director to forecast move-ins, develop and implement a rolling 90-day Sales and Marketing Plan, manage the marketing budget, and address first impressions and rent-ready apartment opportunities. The position also supports staff training, prompt inquiry handling, customer follow-up, and smooth hand-offs of committed customers for care assessment and lease due diligence. The role may include other duties as needed or assigned.

Requirements

• At least one year of related sales experience.
• Strong customer service skills.
• Basic financial knowledge of revenue and profitability.
• Strong computer and electronic file management skills.
• Strong organizational skills; ability to be organized, detail-oriented, and multitask.
• Ability to maintain confidentiality.
• Ability to work flexible hours, including evenings, weekends, and holidays, as dictated by business needs.
• Driving responsibilities; must possess a valid driver’s license.

Nice To Haves

• Bachelor’s degree from a four-year college or university preferred.

Responsibilities

• Achieve and exceed monthly and quarterly community revenue and sales targets.
• Develop the community’s internal and external marketing and strategic referral relationships.
• Spend over 50% of time outside the community generating inquiries and meeting revenue targets.
• Generate inquiries and move-ins from targeted referral sources, including health care providers, hospitals, rehabilitation facilities, planners, real estate service providers, senior organizations, civic groups, and other community contacts.
• Collaborate with the Executive Director to forecast move-ins accurately.
• Train and continuously in-service staff who may field inquiry calls or conduct tours.
• Ensure inquiries receive proper and timely responses and follow-up, with a sense of urgency regarding occupancy.
• Position the Executive Director or Resident Services Director as local experts on aging through introductions, joint sales calls, and sales and marketing events.
• Develop and maintain relationships with national and local referral agencies.
• Engage new inquiries by phone and in person, guiding them toward a sale.
• Conduct follow-up visits to potential residents’ homes or influencer locations.
• Build relationships with inquiries and potential residents through discovery, empathetic listening, and follow-up questions.
• Maintain the Customer Relationship Management database by collecting and entering inquiry information and creating prompt, personal next steps after interactions.
• Create customer experiences through home visits, hospital and rehabilitation visits, personalized tours, and follow-ups.
• Work with the Executive Director to develop and implement a rolling 90-day Sales and Marketing Plan.
• Manage and monitor the community marketing budget and operate within established budget guidelines.
• Help the Executive Director identify first-impression and rent-ready apartment challenges and opportunities.
• Ensure smooth hand-off of committed customers to the Executive Director, Resident Services Director, and Community Business Director for care assessment and lease due diligence.
• Monitor the market and competing senior living communities outside Atria.
• Create, market, and implement engaging events for inquiries and local influencers, both inside and outside the community.
• Educate and provide information to people who advise seniors about health and alternative living options.
• Perform other duties as needed or assigned.

Benefits

• Paid holidays and PTO.
• Annual anniversary rewards may be available to community employees depending on classification and location.
• Health, dental, vision, and life insurance.
• Retirement savings plan with 401(k) employer match.
• Tuition reimbursement for U.S.-based communities.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed