Director of Sales

Sunrise Senior Living • Cresskill, NJ

29d • $32 - $43

About The Position

The Director of Sales (DOS) leads marketing and sales strategy for a Sunrise Senior Living community, with responsibility for driving occupancy, revenue, and long-term growth. The role develops local market strategies, builds referral relationships, advances prospects through the sales process, and coordinates a smooth, compliant move-in experience. It also manages the sales budget and coaches community teams on sales accountability.

Requirements

• Proven sales and marketing success.
• Strong negotiation and relationship-building skills.
• Proficiency with CRM tools and Microsoft Office.
• Independent, goal-driven mindset.
• Flexibility to work evenings and weekends.

Responsibilities

• Analyze local market trends and create Sales & Marketing Plans.
• Build and manage referral networks to generate consistent leads.
• Advance prospects from inquiry through commitment using CRM tools.
• Conduct weekly strategy meetings with the Executive Director.
• Submit regular sales performance reports.
• Meet or exceed occupancy and revenue targets.
• Use pricing, services, and inventory strategies to maximize top-line performance.
• Conduct competitive analysis and adjust strategy accordingly.
• Deliver professional presentations to referral partners.
• Secure and maintain required credentialing with healthcare facilities.
• Strengthen community partnerships to grow census.
• Coordinate resident assessments and paperwork completion.
• Ensure regulatory compliance and smooth transitions during move-ins.
• Manage the sales budget and expense controls.
• Train and coach community teams on sales accountability.

Benefits

• Medical, dental, vision, life, and disability plans.
• Retirement savings plans.
• Employee Assistance Program and discount program.
• Paid time off (PTO), sick time, and holiday pay.
• myFlexPay, allowing employees to get paid within hours of a shift.
• Tuition reimbursement.
• Discretionary and/or non-discretionary bonuses may be offered, subject to position, program, and performance eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed