Director of Sales

Eagle Distributing Inc•Fremont, NE
•$0 - $130,000

About The Position

The Director of Sales leads Eagle's field sales organization to deliver profitable growth, strong customer relationships, and disciplined market execution. The role translates company, supplier, and marketing priorities into an annual plan, monthly priorities, and account-level actions across chain, independent, On-Premise, and Off-Premise customers. The Director leads sales managers and works closely with Sales Support, Marketing, Finance, Operations, S&OP, and supplier partners. The role is accountable for both commercial results and the quality of the sales-management system, including sales-plan delivery, gross profit, distribution, retail standards, customer experience, talent development, sales expense, inventory health, and compliance. Success means delivering approved sales and gross-profit plans; enabling managers to coach and develop their teams; ensuring priority accounts receive effective coverage and programs are executed to standard; aligning sales plans with customer demand, supplier commitments, service capacity, and inventory risk; and developing capable leaders while addressing performance gaps promptly. The role regularly works in the market with customers and sales teams and also performs planning and business-review work in an office setting. Eagle will consider qualified applicants who can perform the essential functions with or without reasonable accommodation. Compensation is a $130,000 annual base salary, with additional earning potential through performance-based bonuses.

Requirements

  • Eight or more years of progressive sales experience in beverage alcohol, beverage, CPG, foodservice, or wholesale distribution.
  • Experience leading sales managers or a multi-level sales organization.
  • Record of building annual sales plans, running business reviews, and improving performance against revenue, volume, gross-profit, distribution, or execution goals.
  • Financial fluency with P&L statements, budgets, sales forecasts, and commercial performance data.
  • Strong written, presentation, negotiation, and relationship-management skills with customers, suppliers, and internal leaders.
  • Ability to travel regularly within the assigned market for customer, supplier, and team meetings.

Nice To Haves

  • Direct experience in beverage-alcohol distribution across On-Premise, Off-Premise, chain, and independent accounts.
  • Experience with supplier business planning, pricing and promotion execution, category or account strategy, and inventory-risk management.
  • Experience using sales, ERP, CRM, and reporting systems such as Encompass or comparable platforms.
  • Knowledge of applicable alcohol-beverage and trade-practice requirements.
  • Bachelor's degree in business or a related field, or an equivalent combination of education and relevant experience.

Responsibilities

  • Lead the sales organization's annual planning process and own field delivery of the approved plan, translating company, supplier, and marketing priorities into channel, territory, route, and account actions.
  • Set a regular operating rhythm with weekly sales-leadership reviews, monthly business and P&L reviews, field work-withs, ride-withs, account audits, and documented coaching follow-up.
  • Use sales, gross-profit, volume, distribution, display, execution, customer, expense, and market data to identify gaps and lead corrective action.
  • Manage the sales expense budget and partner with Finance on forecasts, financial performance, sales-plan risks, and profitable-growth decisions.
  • Lead territory, coverage, and resource decisions across channels and customer segments.
  • Partner with Marketing on portfolio priorities, pricing, trade investment, supplier business plans, supply planning, and the marketing calendar; own sales readiness, field adoption, market feedback, and execution results.
  • Establish and maintain retail standards for distribution, pricing, shelf and cooler condition, placements, displays, promotions, resets, rotation, and account condition.
  • Lead market work-withs, ride-withs, and audits to improve sales-call quality, manager coaching, execution, and market development.
  • Maintain senior relationships with priority customers, lead business reviews, resolve material customer issues, and identify opportunities for mutual growth and profitability.
  • Ensure sales leaders and teams execute launches, supplier programs, displays, promotions, and resets as approved and capture results for future decisions.
  • Monitor competitive activity, customer feedback, and market changes, turning insights into account, territory, or channel actions.
  • Lead assigned sales leaders with clear responsibilities, performance standards, consistent feedback, and timely decisions.
  • Hire, onboard, train, coach, develop, and retain sales leaders with Human Resources; build succession plans and bench strength.
  • Hold managers accountable for team results, retail-audit quality, training completion, customer-service and operational performance, and talent health.
  • Protect managers' time for leadership work, including coaching, execution inspection, people development, and addressing market problems.
  • Set baseline leadership expectations and use scorecards and Pay for Performance measures to reinforce results, retail standards, field execution, and people development.
  • Partner with Sales Support on staffing, relief coverage, merchandising, resets, special events, strategic-account support, and cost management.
  • Partner with Operations and S&OP on demand plans, launches, inventory availability, forecast accuracy, service requirements, aging inventory, returns, finished product loss, and out-of-code risk.
  • Partner with Marketing, Chain/KAM, Portfolio, and supplier teams on annual business plans, account programs, authorizations, customer presentations, and program performance; lead sales field execution and feedback.
  • Communicate material risks, tradeoffs, and decisions to Executive Leadership with sufficient context for action.
  • Embed Eagle's Vision, Values, and Ways of Working throughout the sales organization and lead with judgment, integrity, respect, and accountability.
  • Ensure compliance with applicable alcohol-beverage, trade-practice, safety, privacy, and company requirements.
  • Protect confidential customer, supplier, employee, and company information.
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