Director of Sales

Impact Kitchen • New York, NY

9d

About The Position

The Director of Sales leads Impact Kitchen's revenue growth and market expansion across Sales, Catering, Partnerships, Community, and Market Growth. Based in New York City, this executive drives guest acquisition, retention, lifetime value, and sustainable revenue growth while championing the company's food philosophy, hospitality standards, and commitment to health and wellness. Success means growing revenue, expanding market presence, strengthening the brand, and building a scalable commercial engine to support continued expansion across North America.

The role reports to the President and directly oversees the Community Manager, NYC; Catering Sales Manager, NYC; and Sr. Catering & Partnership Manager, TOR. Key collaborators include the Co-Founder, Head of Growth & Innovation; Director of People & Culture; Director of Operations — NYC & Toronto; Director of Finance; Director of Product Development; and Marketing Manager.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 8–10+ years of progressive sales leadership experience, including 3–5+ years within hospitality, restaurant, retail, or consumer-facing lifestyle or health and wellness brands.
• Proven success developing integrated sales and marketing strategies that drive traffic, revenue growth, guest acquisition, and brand awareness.
• Strong expertise in digital marketing, loyalty programs, CRM, analytics, public relations, and brand management.
• Demonstrated experience leading teams, managing agencies, and overseeing multichannel marketing programs and budgets.
• Strategic and analytical thinker with strong commercial acumen and a results-oriented mindset.
• Exceptional communication, storytelling, leadership, and relationship-building skills.
• Passion for hospitality, food, wellness, and delivering exceptional guest experiences.
• Highly collaborative, adaptable, and effective in a fast-paced, multi-unit environment.

Nice To Haves

• An advanced degree is considered an asset.
• Experience in a nutrition-focused wellness brand is considered an asset.

Responsibilities

• Own the company-wide revenue growth strategy across restaurants, catering, digital ordering, partnerships, and future business lines.
• Develop go-to-market strategies that drive guest acquisition, frequency, retention, and lifetime value.
• Partner with Operations and Finance to achieve Net Sales, Guest Count, Average Cheque, and profitability targets.
• Own the guest acquisition funnel and use customer, sales, and financial data to identify growth opportunities.
• Identify and develop new revenue streams, customer segments, strategic partnerships, and growth opportunities.
• Support market expansion and new restaurant openings through localized growth strategies.
• Establish commercial KPIs, forecasting, quarterly goals, and performance reporting.
• Establish clear goals, KPIs, accountability, and development plans for direct reports.
• Own and scale Catering and B2B revenue, with clear revenue, margin, acquisition, and retention targets.
• Build revenue-generating relationships with corporate offices, wellness organizations, fitness studios, healthcare providers, universities, and local businesses.
• Lead outbound sales through networking, cold outreach, in-person visits, tastings, pop-ups, and community engagement.
• Maintain a disciplined sales pipeline and CRM, managing opportunities from prospecting through close and retention.
• Optimize third-party catering platforms to maximize visibility, conversion, and order volume.
• Partner with Operations to ensure commercial growth aligns with capacity, profitability, and exceptional service.

What This Job Offers

• Job Type: Full-time
• Career Level: Director