DIRECTOR OF SALES

BC LYND HOSPITALITY LLC•Harlingen, TX

About The Position

BC Lynd Hospitality is seeking a Corporate Director of Sales to implement sales and marketing objectives across the company’s portfolio. The role works closely with each property’s sales team, providing leadership, direction, and strategies for all aspects of the sales process. The Director facilitates performance and revenue goals at each hotel and contributes actively to each hotel’s annual marketing plan, setting measurable initiatives to maintain and grow business segments. The position is responsible for sales efforts, strategies, and results across hotel properties, including group sales and catering. It leads hotel revenue-generation activities, sales and marketing processes, and Sales and Sales & Catering talent selection and development. The Director builds brand awareness, compliance, and relationships; leads RFP processes; monitors performance against competitors; and develops plans to address performance gaps. The role also includes communicating marketing and competitive analysis in ownership meetings and traveling by car or air to hotels.

Requirements

Bachelor’s degree in Business Administration, Marketing, Hotel and Restaurant Management, or a related major.
At least 3 years of experience in a multi-property leadership position.
At least 5 years of experience as a Select Service or Extended Stay Director of Sales.
Skill in overseeing and directing hotel revenue-generation activities such as direct sales, revenue management, e-commerce, marketing, food and beverage, and events.
A track record of strong brand exposure and relationships.
An engaged, hands-on leadership style and accountability for both efforts and outcomes.
Ability to work successfully with corporate leadership, support personnel, ownership, brand representatives, community leaders, guests, and associates.
Ability to communicate effectively in ownership meetings and provide detailed marketing and competitive analysis.
Knowledge of related sales software tools.

Responsibilities

Manage development of strategic account plans for market demand generators.
Develop sales goals and strategies and verify alignment with the brand business strategy.
Research competitors’ sales strategies to identify opportunities to grow occupancy and RevPAR and increase market share.
Conduct sales strategy meetings and provide input on weekly and overall sales strategy.
Identify public relations opportunities and coordinate activities that support the overall marketing communications strategy.
Be responsible for sales efforts, strategies, and results at each hotel property.
Lead hotel revenue-generation activities, including direct sales, e-commerce, marketing, events, promotions, public relations, and other revenue sources.
Lead talent selection and development for hotel Sales and Sales & Catering teams.
Energize the brand’s sales and marketing processes and platforms, and build brand awareness, compliance, and relationships.
Ensure sales teams observe Prime Selling Times and record an appropriate quantity and quality of weekly sales contacts.
Lead RFP processes and use related sales software tools appropriately.
Help identify new or improved tools to support the sales process.
Author annual business and marketing plans and prepare quarterly action plan updates.
Understand the marketplace and use performance and competitive metrics, including STAR and Hotelligence reports, to identify gaps and develop plans to correct them.
Communicate effectively in ownership meetings, including presenting detailed marketing and competitive analysis.
Promote an environment aligned with the Company Vision, Mission, and Core Values.
Work with corporate leadership, support personnel, ownership, brand representatives, community leaders, guests, and associates.
Perform other duties as requested by management.