Director of Sales

WINDSOR CAPITAL GROUP•Brea, CA

1d•$120,000 - $135,000•Onsite

About The Position

Windsor Hospitality is seeking a strategic and results-oriented Director of Sales to lead the commercial success of our hotel. This leadership role is responsible for developing and executing the hotel's sales and marketing strategy, maximizing revenue across all market segments, building and mentoring a high-performing sales team, and strengthening key client relationships. As a member of the Executive Leadership Team, you will partner closely with the General Manager, Revenue Management, and Corporate Sales & Marketing to drive profitability, market share, and long-term success while exemplifying Windsor Hospitality's core values of Growth, Resourcefulness, Integrity, and Teamwork (GRIT).

Requirements

Ability to operate effectively under pressure in a fast-paced environment; delivers results and meets tight deadlines and targets.
Creative communicator — develops compelling presentations, campaigns, and collateral that capture client and market attention.
Highly adaptable; manages multiple strategic and operational priorities simultaneously.
Open to feedback and committed to continuous improvement at both the individual and team level.
Strong planning and organizational skills; proven ability to direct, develop, and lead the work of a sales team.
Bachelor’s degree in Business Administration, Marketing, Hospitality Management, or a related field preferred; or an equivalent level of education and experience.
Skilled leader with strong organizational skills and thorough knowledge of hotel operations.
Mastery of all steps of the sales process: prospecting, presentation, negotiation, closing, upselling, and loyalty building.
Proven ability to analyze data and industry trends using business intelligence solutions.
Ability to envision and create new strategic ideas to drive sales and revenue growth.
Ability to form strong internal and external partnerships and influence decision-making.
Excellent oral, written communication, and presentation skills.
Ability to work a flexible schedule including weekends and holidays.
Occasional travel required to attend workshops, trade shows, and brand meetings.
Valid Driver’s License may be required.
Proficiency in computer software and hotel sales management systems.

Nice To Haves

Bilingual English/Spanish a plus.
Prior experience with Hilton brands, specifically Embassy Suites Hotels.
Bachelor’s degree in Hospitality Management, Business Administration, or related field.
Experience reporting to a multi-property regional operations structure.

Responsibilities

Produce the hotel’s annual marketing plan and budget in partnership with property leaders and corporate support.
Establish marketing campaigns and direct sales efforts to achieve business transient, group, and banquet/catering revenue goals.
Conduct regular financial analysis to measure the effectiveness of campaigns and strategies; make data-driven decisions to improve ROI on marketing initiatives.
Manage digital marketing, social media, public relations, and communications channels; ensure online hotel content is accurate across all platforms.
Train and monitor the team on group and events contractual, legal, and risk agreement practices; establish booking guidelines and pricing expectations; maintain full knowledge of sales and events booking platforms and all associated company policies.
Establish account qualification criteria; use market research to identify priority markets and accounts; assign sales managers to ensure coverage of all major markets.
Execute the Sales Incentive Program, including creating booking and activity goals and reconciling productivity.
Monitor sales production and adjust sales activities, account coverage, and priorities as necessary to achieve plan goals.
Develop new accounts and maintain existing accounts to produce room sales and Catering/Banquet revenue.
Create client-facing packages and sales collateral following brand guidelines.
Maintain relevance of catering and banquet menus; conduct regular competitive pricing analysis.
Attend trade shows and major market events locally and nationally; create pre- and post-trip reports.
Connect hotel performance needs with brand-designed solutions in each key segment the hotel serves.
Work with Revenue Leaders to establish optimal business mix, review and maintain revenue forecasts (group, banquet, and catering), develop demand-period strategies, and approve retail and group pricing.
Direct the day-to-day activities of the sales team; plan, organize, assign work, and develop and communicate strategies and goals.
Recruit, select, train, and motivate sales department personnel; conduct annual evaluations and provide ongoing coaching and counseling.
Ensure all client communication from the sales team is professional, effective, and timely.
Promote teamwork and quality service through daily communication and coordination with other departments.
Develop and maintain active relationships with the Convention & Visitors Bureau, National Sales Offices, Planners Associations, Chamber of Commerce, and other key industry sources.
Develop and maintain detailed, real-time knowledge of all competitor and market activity.
Support and adhere to Windsor Hospitality’s core values, mission statement, service fundamentals, and guest service philosophy.
Perform all other duties as assigned.