Director of Sales - West

North Carolina Education Lottery•Raleigh, NC

10d•$0 - $122,646

About The Position

The North Carolina Education Lottery (NCEL) seeks a strategic and results-oriented Director of Sales (West) to lead statewide sales operations and drive revenue growth through effective leadership, retailer engagement, and operational excellence. This position provides strategic direction to Sales Districts, develops high-performing teams, and collaborates across the organization to maximize proceeds for education while ensuring compliance with NCEL policies and responsible gaming initiatives.

Requirements

Bachelor’s degree in business administration, Marketing, or a related field preferred
Minimum of five (5) years of progressive sales leadership experience; lottery, retail, or consumer packaged goods experience preferred
Demonstrated success leading sales organizations in a high-volume, performance-driven environment
Strong analytical, forecasting, planning, and problem-solving skills
Excellent leadership, communication, presentation, and relationship-building abilities
Knowledge of retail sales operations, compliance standards, and customer engagement
Proficiency with Microsoft Office and business intelligence, CRM, and sales management systems

Responsibilities

Develop and execute statewide sales strategies to achieve revenue and retailer growth objectives
Analyze key performance metrics, market trends, and forecasts to identify opportunities and improve sales performance
Foster a high-performance culture focused on accountability, continuous improvement, and exceptional retailer service
Oversee implementation and optimization of sales technologies, including vending solutions and Sales Wizard
Monitor sales performance, inventory, and out-of-stock reporting to maximize product availability and sales
Utilize dashboards and analytics to support data-driven decision-making
Lead, coach, and develop Regional Sales Managers and Field Sales teams
Establish performance expectations, conduct evaluations, and provide ongoing mentoring
Recruit, onboard, and retain high-performing sales professionals
Expand and strengthen the retail network through strategic recruitment and onboarding initiatives
Partner with Retailer Contracts and Operations to improve retailer support and operational efficiency
Ensure compliance with NCEL policies, retailer regulations, claims processing, and payment procedures
Participate in retailer reviews and sanction decisions as appropriate
Coordinate statewide training programs, sales workshops, and leadership development initiatives
Manage strategic relationships with corporate accounts and chain retailers to support long-term growth
Develop and manage the annual sales budget and support cross-functional business initiatives