Director of Sales & Marketing

DeFoor Hospitality Group•Chattanooga, TN

1d•Onsite

About The Position

To drive hotel revenue and penetrate market to capture REVPAR index by seeking out & securing corporate accounts, individuals, business groups, meeting planners and travel agencies to book revenue in our hotel. Also develop annual marketing plan, budget, and Sales department strategy.

Requirements

Must have knowledge of Property Sales Management/Tracking System, Rate and Inventory system, PMS reservation systems, and have basic computer skills with knowledge of such programs as Microsoft Word, Excel, and have on-line experience.
Have a valid driver’s license and dependable transportation available to call on customers at their office or location and to attend necessary functions.
Must be able to communicate effectively by writing, telephone, and personal meeting situations.
Must have an outgoing personality and enjoy making “cold calls”.
Must be able to work a flexible schedule including weekends and Holidays.
Must be organized and take initiative to seek out new sources of business.
Must be honest and work well with others.
Ability to lead, direct and work with people.
Must manage all associates in a firm and fair manner.
Bachelor’s Degree
At least 5 years’ experience in a prior F&B leadership role.
At least 2 years in a prior F&B leadership role in a hotel operation.

Responsibilities

Complete a yearly marketing plan and follow through with a monthly sales action plan.
Meet the number of predetermined quality sales calls per week.
Oversee the Request for Proposal (RFP) Process and the Request for Proposal Qualifying Process to position the property to meet or exceed budgeted revenue goals.
Be the Revenue Management Champion at the hotel by communicating with staff about strategies and opportunities as well as participating in sales efforts.
Be aware of local activities and attend functions to represent the hotel (chamber meetings, travel shows, etc.).
Handle incoming sales calls and conduct property tours with potential customers.
Maintain an organized filing system of accounts and complete all necessary sales paperwork.
Communicate bookings and customer needs to other hotel employees in order to provide a smooth transition and ensure guest satisfaction and returned business.
Responsible for developing annual marketing reports, creating sales and marketing techniques, develop all potential markets for the property, and executing and distributing of all in-house advertising and promotional campaigns.
Maintains working future trace and calendar/appointments.
Supervise and guide sales manager/coordinator(s) per their job descriptions in a firm and fair manner.
Keep confidential the business functions of the company including, but not limited to, financial status, customer/guest information, employee issues, etc.
Perform any other required duties as requested by the General Manager to aid in better operation of the hotel, restaurant, lounge, and service to the guests.
Adheres to and follows all brand Sales Procedures.
Immediately assist with reports and guest issues as necessary.