Director of Sales/Marketing

Pasadena Villa Senior Living•Pasadena, CA

10h

About The Position

We are now hiring a Sr. Director of Sales/Marketing to be the newest member of our outstanding team! We pride ourselves on cultivating a family culture that thrives on person-centered care. Our positive, team-oriented culture focuses on a shared vision of trust, communication, and collaboration. Our mission is to provide compassionate, quality care that centers around the unique needs of our residents and their families. We believe in teamwork, respect, appreciation, and integrity in everything we do. Are you ready to lead marketing and public relations initiatives that promote our community and help grow our community?

Requirements

Thorough knowledge of principles of effective communication, mass media, advertising, and community relations as they pertain to assisted living community operations.
Ability to make direct sales calls and deliver public presentations effectively.
Ability to establish, implement, and maintain a strong marketing and public relations program.
Strong understanding of payment and reimbursement programs.
Knowledge of practices, procedures, terminology, and regulations that relate to assisted living.

Nice To Haves

2-4 years of experience in marketing/public relations in healthcare or a skilled nursing community, including supervisory experience.
Bachelor’s degree in marketing, communications, or related field from an accredited college.

Responsibilities

Plan, develop, and implement the community’s marketing and public relations programs to increase resident census.
Provide the local communities with detailed information about our assisted living community, services, and programs.
Promote our assisted living community and its services to physicians, discharge planners, local business leaders, churches, schools, and other local community members.
Maintain thorough knowledge of our community’s admission requirements, services, programs, and policies.
Work with our team to conduct tours for prospective residents and their families.
Conduct pre-admission interviews with potential residents/guarantors and explain all services offered.
Organize and deliver direct sales calls and public presentations to effectively communicate our community’s offerings.
Develop and maintain relationships with local key community partners to promote our services and strengthen our reputation.
Evaluate and direct marketing strategies to ensure our community's long-term growth.