Director of Sales & Marketing

Legacy Village of Stillwater•Stillwater, OK

109d•Onsite

About The Position

Legacy Retirement Communities, part of Western States Lodging & Management, is seeking an experienced Director of Sales & Marketing to lead occupancy growth, revenue performance, and community visibility while exemplifying our Personal Touch Culture. This role is ideal for a confident, self-directed professional who thrives in a fast-paced environment, builds strong referral partnerships, and delivers results through consultative selling and purposeful marketing strategies.

Requirements

Proven sales and marketing experience (senior living, hospitality, or healthcare preferred)
Strong relationship-building and presentation skills
Confident communicator with excellent listening abilities
Highly organized, self-motivated, and results-driven
Comfortable working in a dynamic, on-the-go environment
Proficient with CRM systems and basic computer applications
Team-oriented mindset with a commitment to service excellence
Ability to adapt quickly, manage priorities, and drive continuous improvement

Responsibilities

Respond promptly to inbound inquiries via phone, email, and web (within 24 hours or sooner)
Qualify leads, guide families through the decision-making process, and close sales
Conduct in-person and virtual tours and manage walk-ins
Maintain a healthy, active sales pipeline using the Sales Board and CRM
Forecast occupancy and revenue through daily and weekly sales analysis
Meet or exceed budgeted occupancy and revenue goals
Track and manage move-ins, move-outs, deposits, and referral activity
Maintain accurate, detailed CRM records and next-step follow-ups
Implement Personal Touch Selling Competencies and Legacy Sales Standards
Ensure consistent follow-up, pipeline progression, and reporting
Provide weekly sales plans of action using the GROW template
Partner with the Legacy marketing team to execute community marketing plans
Support social media content, Google review strategies, and promotional materials
Assist with marketing campaigns, events, and outreach initiatives
Ensure all marketing collateral aligns with brand standards
Maintain inventory of tour kits and promotional materials
Build and sustain purposeful relationships with professional referral partners
Participate in networking events, expos, health fairs, and local organizations
Track outreach activity and events in the Marketing Health Board
Serve as a central referral resource for families and professionals
Collaborate with the Executive Director and department leaders to support sales efforts
Coach and support team members when applicable
Ensure the community is tour-ready, staged, and marketable at all times
Assist with sales and marketing budget management
Maintain confidentiality and compliance with company policies and licensing regulations