Director of Sales & Marketing

Marriott•Lancaster, PA

10h•$125,000 - $140,000

About The Position

Are you ready to steer the ship as our next Director of Sales & Marketing? In this high-octane role, you’ll be the mastermind behind creative sales and marketing strategies that keep occupancy rates and revenue climbing ever higher. Picture yourself architecting winning plans, charming clients and colleagues alike with your silver-tongued negotiation skills and making deals that stick. You’ll be the fearless leader who rallies the team, sparks motivation, and keeps everyone charging toward success. With your keen eye for data and your knack for making every dollar count, you’ll juggle budgets and financial info like a pro.

Responsibilities

Coordinate all group, transient, and catering sales solicitations and bookings to maximize overall revenue
Develop, recommend, implement and manage the division's annual budget and the advertising, public relations marketing and sales plans and programs for the hotel to maximize rate, occupancy and food & beverage opportunities thus ensuring the hotel meets/exceeds management and owner revenue/profit goals and expectations
Proactively conduct outside sales calls, conduct sales tours, and entertain clients.
Understand the content reflected in contracts and how to negotiate terms therein
Develop and maintain market awareness to ensure ability to predict revenue opportunities and set proactive strategies
Monitor production of all top accounts and evaluate trends within your market
Adheres to Aimbridge Hospitality’s established regulations, company standards, sales standards, and sales metrics related
Comply with attainment of individual goals, as well as team goals, and budgeted metrics
Train all members of the hotel staff on how to recognize and capitalize on all sales opportunities to increase hotel occupancy and revenue
With input and guidance from the GM and/or Corporate HR, manage Human Resources in the division in order to attract, retain and motivate the employees; hire, train, develop, empower, coach and counsel, conduct performance and salary reviews, resolve problems, provide open communication vehicles, discipline and terminate, as appropriate
Supervise Catering & Event Management Team (as applicable) to ensure that the Catering, Food & Beverage, and Meeting Room rental budgets are met or exceeded
Develop a full working knowledge of the operations and policies of the hotel, including Sales, Food and Beverage, Front Office and Reservations
Maintain strong visibility in local community and industry organizations
Attend and/or conduct daily/weekly/monthly meetings and any other functions required by management, providing training on a rotational basis
Maintains professional working relationship and promote open lines of communication relationships to achieve initiatives with respective marketing partner(s) and other internal departments (i.e. Second Wave, Aimbridge Digital, or Branded field marketing)
Travel on a weekly basis, as required
Act, as directed, on behalf of the General Manager in his/her absence; performing any other duties, as requested by management
Access to back of house areas of the hotel and sensitive information
Interact and occasionally have unsupervised contact with guests and/or colleagues
Access to back of house areas of the hotel and sensitive information
Interact and occasionally have unsupervised contact with guests and/or colleagues
Access and control to sensitive areas in the hotel premises, including Master Keys and/or guestrooms, Storage/Liquor Room, and secured file cabinets
Drive safely on behalf of the company for business reasons
Maintain a high level of trust and responsibility
Represent the company with certain level of reputation and good character as well as exercise sound judgement.