About The Position
The Director of Sales & Marketing will serve as the commercial leader for the Banff Collection hotels, which includes the Royal Canadian Lodge, Banff Inn, and Charltons Banff. This role is responsible for developing and executing integrated sales and marketing strategies to maximize revenue, grow market share, and strengthen each hotel's position in the Banff marketplace. The position requires close collaboration with Operations, Revenue Management, and Regional Leadership to identify opportunities, capitalize on market trends, and build long-term partnerships that drive business throughout the year. The company, InnVest Hotels, is the largest independent owner and operator of hotels in Canada, with a diverse portfolio of over 100 hotels representing 18 brands across the country. InnVest's mission is to deliver outstanding guest experiences and superior returns on hospitality investments.
Requirements
- 5+ years of progressive hotel sales leadership experience.
- Proven success developing and executing commercial strategies that deliver measurable revenue growth.
- Strong understanding of hotel revenue management, distribution channels and market segmentation.
- Exceptional relationship-building, negotiation and presentation skills.
- Experience leading high-performing teams and fostering a collaborative culture.
- Strong financial acumen with the ability to analyze performance metrics and market data.
- Excellent communication and organizational skills.
Nice To Haves
- Experience with independent or multi-property hotel environments is considered an asset.
- Knowledge of the Banff, Alberta or Western Canadian hospitality market is preferred.
Responsibilities
- Develop and execute strategic sales and marketing plans aligned with annual revenue and profitability goals.
- Drive corporate group, leisure, wholesale and tour business across the hotel portfolio.
- Identify new business opportunities while expanding relationships with existing accounts.
- Lead all account management activities, including prospecting, negotiations, contracting and client retention.
- Collaborate with Revenue Management to optimize pricing, segmentation and business mix.
- Develop and oversee annual marketing plans, digital campaigns, partnerships and promotional initiatives.
- Represent the hotels at industry events, trade shows, sales missions and networking functions.
- Monitor market trends, competitor activity and demand patterns to identify growth opportunities.
- Prepare forecasts, budgets, sales reports and business reviews for senior leadership.
- Coach, mentor and inspire a culture of collaboration, accountability and continuous improvement.
- Build strong relationships with tourism partners, destination organizations and community stakeholders.
Benefits
- Opportunity to influence the success of three well-established hotels.
- Join a collaborative leadership team that values innovation, accountability and entrepreneurial thinking.
- Resources and support needed to grow your career.
- Direct impact on the continued growth and performance of the Banff Collection.
- Accommodations are available on request for candidates taking part in all aspects of the selection process.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
