Director of Sales & Marketing

Dickie Brennan & Company•New Orleans, LA

3h•Hybrid

About The Position

The Director of Sales & Marketing owns the sales and marketing strategy for Dickie Brennan & Company’s family of restaurants—from concept through planning and execution. This role ensures that all print and digital promotions, campaigns, events, communications, and sales materials advance the strategic objectives of the restaurants. The ideal candidate is a high-energy, hands-on leader who can inspire the team, handle objections with confidence, and roll up their sleeves to deliver results. They will guide a team of sales and marketing professionals—providing clear direction while empowering the team to move quickly. Success in this role requires a passion for crafting value propositions and messaging that resonate with customers, strong analytical skills, and the ability to influence cross-functionally. This leader develops and drives sales and marketing strategy focused on private and group sales for Dickie Brennan & Company family of restaurants. They represent the company with clients, bridge sales and operations, and promote the properties to local businesses and the tourism industry.

Requirements

Bachelor’s degree (BA/BS) in Marketing, Business, or related field; Marketing preferred
Minimum of five years of experience in hospitality sales/marketing, plus five years managing a sales team
Strong verbal, written, interpersonal, and presentation skills
Ability to organize and convert key information into clear, concise written documents
Excellent organizational, project management, multi-tasking, time-management, follow-up, and analytical skills with strong attention to detail
Solid food background and/or passion for food and fine dining, with strong knowledge of the local market
Strong leadership and management skills
Proficiency in Microsoft Office and modern digital collaboration tools; strong internet and email skills
Working knowledge of professional office operations and standard office equipment
Ability to thrive in a team-oriented, fast-paced environment with a strong customer-service orientation
Commitment to integrity and honesty in all situations
Ability to work efficiently and independently with a drive to succeed
Ability to manage confidential business, customer, and employee information with discretion
Ability to respond calmly and make sound decisions when handling guest issues in a fast-paced environment
Ability to work collaboratively with colleagues as a team
Maintain a high level of professional appearance and demeanor
Ability to navigate office, restaurant, and outdoor function environments
Ability to sit or stand for extended periods; bend, stoop, reach, kneel, crouch, twist, lift, push, pull, and grip as needed. May occasionally lift up to 30 pounds; push, pull, or move items up to 50 pounds
Manual dexterity sufficient to operate office equipment
Ability to work a flexible schedule based on special events and operational needs, including evenings, weekends, and holidays as required by special events.
Adhere to company attendance requirements
Adhere to established appearance, hygiene, and dress code guidelines
Comply with all company rules and regulations
Access to reliable personal transportation is required

Responsibilities

Develop sales targets in partnership with management and ownership
Collaborate with the marketing team on growth programs and promotions
Meet or exceed assigned sales revenue goals
Develop and track team sales metrics (calls, site tours, new customers, etc.) and deliver accurate reporting
Plan and lead outside sales missions, including face-to-face and phone outreach
Create and maintain effective sales presentations for direct (individuals, corporate) and indirect (hotels, DMCs) customers
Identify and analyze local and regional competition
Handle or assign inquiries (web, phone, restaurant) to team members
Participate in site tours, menu tastings, booking processes, operational updates, and client handoff to operations as needed
Oversee business development activities within the sales department
Direct sales forecasts and set performance goals accordingly
Review and analyze sales performance against plans to assess effectiveness
Conduct regular outreach to acquire new customers and maintain relationships with existing ones
Ensure prompt, systematic responses to all customer inquiries and feedback
Follow up on proposals and negotiate contracts
Maintain and oversee established sales systems and processes
Direct day-to-day public relations, press, and marketing communications (in-house and with external agencies)
Develop marketing communication campaigns with clear messaging tailored to target accounts, markets, and segments
Create and monitor sales and marketing operating budgets; identify opportunities to reduce costs or increase impact
Apply strong omnichannel marketing expertise across digital, social, SEM, SEO, direct mail, print, broadcast, and CRM
Optimize the company’s presence in search and digital media; leverage technology to promote the restaurants
Manage projects and deadlines, including post-campaign analysis
Negotiate and manage media and promotion contracts
Oversee development of promotional materials and activities (advertising, collateral, online/social media, direct mail) while maintaining consistent brand standards
Identify and pursue new sales and marketing channels and opportunities
Oversee internal and external corporate communications, including public relations initiatives
Plan and oversee marketing events in coordination with restaurant and event management
Keep restaurant leadership informed of sales and marketing activities
Analyze customer research, market conditions, and competitor information to guide focus and adapt to changing conditions
Build and maintain relationships with industry influencers, strategic partners, and the customer base
Represent Dickie Brennan & Company restaurants in promotional activities, trade association meetings, and industry events
Grow guest relationships through social media, email newsletters, website, and content platforms; stay current with social media trends and best practices
Lead the design, implementation, and facilitation of the overall sales and marketing strategy and plans
Maintain knowledge of local and regional markets related to competitive pricing, menu development, promotions, and related areas; benchmark competitor performance
Stay informed of current developments in the business market to assess company position and identify improvement opportunities
Partner with ownership to identify, evaluate, and structure potential agreements for venues, concepts, or partnerships
Identify new business or partnership opportunities through networking, research, meetings, trade shows, and community involvement
Present solutions and meet regularly with leadership on growth opportunities
Develop and execute business development and marketing plans for potential new ventures
Facilitate contract execution, budget negotiations, and research programs with potential partners; develop related internal and external communications
Work with chefs to develop menus for client tastings, seasonal events, and special events
Serve as liaison for clients regarding setup, presentation, and timing
Collaborate with management and ownership to develop new sales tools (e.g., additional products, off-site catering opportunities)
Provide training and leadership to the sales and marketing teams; coach and develop team members to support growth and deliver exceptional guest satisfaction
Establish clear responsibilities for each team member
Conduct performance evaluations, set goals, and support team development
Maintain visibility in the hospitality community and represent the company at local business meetings to generate sales opportunities
Build and maintain partnerships with entities such as the Saenger Theatre, the Cabildo, St. Louis Cathedral, Jesuit Church, and related organizations
Maintain membership and active participation in relevant industry organizations; stay current on industry trends
Support team members in obtaining agreed-upon professional training and certifications (e.g., CCE, CMP)
Represent the restaurants in promotional activities, trade association meetings, and related events
Maintain professional and technical knowledge by attending workshops, reviewing publications, building networks, and participating in professional societies
Attend designated meetings as required
Serve as a role model who presents oneself as a credit to the restaurants and encourages others to do the same
Perform related work and other duties as assigned
Maintain a positive attitude and professional conduct toward the company, clients, and colleagues