Director of Sales - Education

FloWater

3d•$95,000 - $125,000•Remote

About The Position

FloWater is seeking an experienced sales leader for their Director of Sales - Education role. This position is ideal for someone passionate about education, skilled in building relationships, and motivated by helping schools create healthier, more sustainable environments. The role involves selling FloWater's Refill Stations, which aim to eliminate single-use plastic, improve water access, and promote sustainability. The ideal candidate will have experience in the education market, understand procurement processes in school districts and educational organizations, and be capable of transforming significant opportunities into long-term partnerships. This is a strategic, high-impact position focused on expanding FloWater's presence across K-12, higher education, and other education-focused organizations.

Requirements

7+ years of successful B2B sales experience, preferably with experience selling into K-12, higher education, or public-sector organizations.
Proven track record of achieving or exceeding sales targets and developing new business.
Strong understanding of education purchasing, procurement, budgeting, and decision-making processes.
Demonstrated ability to navigate complex, multi-stakeholder sales cycles and build relationships with senior decision makers.
Strong strategic account planning, business development, negotiation, presentation, and communication skills.
Highly organized and disciplined with strong pipeline management, forecasting, and CRM skills.
Ability to develop strategic partnerships and identify opportunities for district-wide and multi-location growth.
Strong cross-functional collaboration skills and ability to operate effectively in a fast-paced, growth-oriented environment.
Self-motivated, entrepreneurial, and confident with strong executive presence.
Passionate about FloWater’s product, customers, mission, and opportunity to improve hydration and sustainability in schools.
Willingness to travel nationally to support customer meetings, conferences, trade shows, and other Education-focused events and activities; must be within 60 miles of a major airport.

Nice To Haves

Lead, develop, and manage a high-performing team, providing clear direction, coaching, and support to achieve business goals.

Responsibilities

Develop and execute sales strategies to grow FloWater's presence across K-12 schools, school districts, higher education, and other educational organizations.
Identify, prospect, and close high-value opportunities across individual schools, districts, multi-school systems, and multi-campus organizations.
Build trusted relationships with superintendents, administrators, facilities leaders, procurement teams, sustainability leaders, and other key decision-makers.
Understand and successfully navigate education purchasing processes, budgets, procurement requirements, district decision-making structures, and cooperative purchasing opportunities.
Identify opportunities to grow existing relationships across additional schools, campuses, departments, and districts.
Maintain a healthy pipeline, manage opportunities through the sales process, and provide accurate forecasting and reporting to sales leadership.
Identify and develop relationships with organizations, associations, and partners that can accelerate FloWater's growth within the education market.
Clearly communicate FloWater's value proposition and build compelling business cases around sustainability, wellness, cost, and the student and staff experience.
Bring insight into education-market trends, purchasing behaviors, challenges, and opportunities to help shape FloWater's broader go-to-market strategy.
Collaborate with Marketing, Customer Success, Operations, Finance, and Sales leadership to ensure a strong customer experience from first conversation through implementation and expansion.
Attend customer meetings, conferences, trade shows, and other education-related events to build relationships, generate opportunities, and increase FloWater's visibility.
Share market insights, collaborate openly, and bring a high level of ownership, energy, and urgency to everything you do.