RCF Director of Sales DSD

DICKEYS BARBECUE RESTAURANTS INC•Church Point, LA

57d•$0 - $150,000•Onsite

About The Position

Richard’s Cajun Foods is seeking a driven, hands-on sales leader to drive growth in both Direct Store Delivery (DSD) and warehouse sales channels. This is a high-impact role focused on leading an established sales team, expanding the customer base, strengthening relationships, and elevating an authentic Louisiana food brand. The position requires active market engagement, customer interaction, and field presence, including riding routes with the sales team to identify new business opportunities. The Director will be responsible for developing and executing sales strategies, managing sales teams, and fostering a results-oriented sales culture across both DSD and warehouse operations.

Requirements

Proven sales leadership experience, preferably within a DSD organization.
Prior DSD, route sales, wholesale, foodservice, or warehouse sales experience is strongly preferred.
Experience in food, beverage, grocery, convenience store, distribution, or consumer packaged goods is preferred.
Demonstrated ability to grow existing accounts and secure new business.
Experience managing, coaching, and developing sales representatives.
Strong understanding of route sales, retail execution, merchandising, territory development, and customer retention.
Ability to build and manage a disciplined sales pipeline.
Comfortable using sales reports and performance data to drive decisions.
Strong communication, organization, negotiation, and relationship-building skills.
Willingness to spend significant time in the field with customers and the sales team.
Ability to travel throughout the company’s sales territory as needed.
Competitive, energetic, accountable, and focused on measurable results.

Nice To Haves

Prior DSD experience is strongly preferred.

Responsibilities

Develop and execute a growth strategy for the DSD business.
Lead, coach, and hold the DSD sales team accountable for sales performance, customer service, route execution, and in-store results.
Regularly ride routes and work alongside sales representatives to identify opportunities and evaluate performance.
Grow sales within existing grocery, convenience-store, independent retail, and meat-market accounts.
Identify and open new customers within current and expansion territories.
Improve sales per route, stop, and customer.
Ensure the team is actively selling—not simply taking and delivering orders.
Improve product placement, merchandising, displays, promotions, and in-store execution.
Reduce lost sales caused by out-of-stocks, weak follow-up, poor product rotation, or missed customer opportunities.
Establish clear route goals, sales scorecards, call expectations, and performance standards.
Develop and grow the warehouse and wholesale sales channel.
Build relationships with distributors, retailers, restaurants, foodservice operators, independent stores, and other high-volume customers.
Increase sales with existing warehouse customers through stronger communication, product expansion, and consistent follow-up.
Identify and pursue new warehouse and wholesale accounts.
Create targeted sales plans for different customer types and territories.
Work with customers to identify the right product mix, order volume, promotional opportunities, and growth plan.
Develop programs that encourage repeat purchases and increase the number of products purchased per customer.
Reengage inactive and underperforming accounts.
Maintain an active pipeline of prospects, opportunities, samples, proposals, and expected closing dates.
Partner with operations and production to communicate forecasts, customer needs, and anticipated volume.
Ensure pricing, programs, and customer commitments support profitable growth.
Build one coordinated sales strategy across the DSD and warehouse channels.
Recruit, train, develop, and retain a high-performing sales team.
Establish clear individual and team goals.
Conduct regular sales meetings, performance reviews, and account-planning sessions.
Use customer, product, route, and territory data to identify opportunities and make decisions.
Develop promotions and sales programs that increase product movement.
Provide leadership with accurate forecasts, sales reports, customer updates, and growth plans.
Build a culture of urgency, accountability, teamwork, and exceptional customer service.
Represent Richard’s Cajun Foods with professionalism and pride throughout the market.